News: Dezeen has now been used in product demonstrations at three consecutive presentations by software giant Apple.
Dezeen tab was shown in a scrolling list of Safari tabs as part of the new iOS 7 interface, which was revealed during Apple's annual keynote speech at its Worldwide Developers Conference in San Francisco yesterday.
Our homepage was first used by Apple for the iPhone 5 launch in September last year and also made an appearance in the movie demonstrating the new product.
A month later we popped up again in the company's Macbook Pro launch event material.
Yesterday's keynote revealed how Jonathan Ive has overhauled the iOS interface since taking over as head of both hardware and software design at Apple last year. The new operating system features flattened logos, leaner typography and a new colour palette, as well as the anticipated shift away from skeuomorphic representations of leather, felt and wood surfaces.
In recent news Apple has trademarked the design and layout of its retail stores and has been rumoured to be working on an "iRing" that will operate the eagerly anticipated Apple television. The company is due to relocate to a new campus designed by Foster + Partners, the cost of which has reportedly spiralled from $3 billion to nearly $5 billion.