"I'm sure we had the most expensive exhibition
at Milan this year" - Marcel Wanders

| 6 comments

Dutch designer and Moooi art director Marcel Wanders explains why the design brand wanted to make a big impact at Milan this year in this movie filmed at Moooi's Unexpected Welcome exhibition

"I am certain that we had the most expensive exhibition at Milan this year"

The Moooi show featured pieces from its Unexpected Welcome collection arranged in small room layouts, with giant portraits by Dutch photographer Erwin Olaf dividing the large warehouse space.

"I am certain that we had the most expensive exhibition at Milan this year"

"I am 100% sure that we are by far the most expensive exhibition in this Milano fair," Wanders says in the movie. "We might hopefully be the most impressive one."

"I am certain that we had the most expensive exhibition at Milan this year"

"For Moooi, this is the right moment to do something," he continues. "This year we felt we were really ready to do more development."

"I am certain that we had the most expensive exhibition at Milan this year"

"We wanted to show that besides making iconic objects, we are ready to do spaces, to make things work together. To not only make objects, but homes."

"I am certain that we had the most expensive exhibition at Milan this year"

Wanders believes that the quickly developing economies in the east provide a new set of challenges and opportunities for companies like Moooi.

"I am certain that we had the most expensive exhibition at Milan this year"

"The west has been educated in its own kind of rational way for a hundred years," he says. "We arrive now to clients all over the world. These people don't have this dogmatic education. You're not going to sell them a grey sofa because you tell them it's a great grey sofa."

"I am certain that we had the most expensive exhibition at Milan this year"

Wanders continues: "You have to give real value, give them something that they think is really vital to them, something valuable to them, something they really want to have in their hearts. And I think it's a great opportunity for design."

"I am certain that we had the most expensive exhibition at Milan this year"

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  • Ruby Rubacuori

    Marcel Wanders and Fabio Novembre both wore the same jacket at this years Salone. Brothers in spirit… maybe Fabio is Italy’s Marcel Wanders, or vice versa.

  • burger master

    It reminds me of a triple bacon cheese burger.

  • izido

    I don’t remember their stand at all, so their money surely wasn’t well spent. Instead of having the “most expensive” stand they should focus on having the “most effective” stand.

  • Airborne

    I reckon most expenses went into Erwin Olaf’s commission. His photographs are considered art and are bought by collectors all over the world. I wonder if his cooperation was a wise decision. Featuring his work as decoration for a mediocre collection of furniture is not exactly a good promotion for his art status.

    And yeah, Fabio has the same bacon jacket. Marc Newson has one too.

  • Alex

    It seems that jacket is given for free to designers.

  • karim rashid

    They gave me that jacket but i refused to wear it ;)