"EINDHOVEN HAS DESIGN, IT HAS SCIENCE
AND IT HAS INDUSTRY"

| 3 comments

Dezeen and MINI World Tour: the penultimate stop on our Dezeen and MINI World tour is Eindhoven. In our first video report from the city, co-founder of Dutch Design Week Miriam van der Lubbe explains how the small industrial town has become one of the leading centres for design and technology in the world.

Miriam van der Lubbe
Miriam van der Lubbe

"Eindhoven is actually a very small city compared to the big capitals in Europe or the world," says van der Lubbe. "It's a group of about seven villages that grew together into Eindhoven."

Eindhoven
Eindhoven

It is also not a very pretty one. "The centre of Eindhoven really got destroyed [during the Second World War]," Van der Lubbe explains. "They built it up in the fifties and it became a really ugly city. In Eindhoven, it can only get better."

Philips Light Tower, Eindhoven
Philips Light Tower, Eindhoven

Despite its size, the city has been a site for technological innovation since the industrial revolution, thanks almost entirely to Dutch electronics giant Philips.

The company was founded in Eindhoven in 1891 and, although it moved its headquarters to Amsterdam in 1997, its blue logo still adorns many of the buildings in the city.

Philips Klokgebouw building in Strijp-S, Eindhoven
Philips Klokgebouw building in Strijp-S, Eindhoven

Once Philips moved out, many people were afraid Eindhoven would become a "non-area", Van der Lubbe says. In fact, the creative industries were quick to take advantage of the large amounts of cheap space Philips left behind.

Strijp-S, Eindhoven
Strijp-S, Eindhoven

One example Van der Lubbe takes us to is Strijp, a former Philips industrial complex that is now one of the central areas of Dutch Design Week.

Dezeen's MINI Paceman at Strijp-S, Eindhoven
Our MINI Paceman at Strijp-S, Eindhoven

"Strijp is a major part of Eindhoven centre actually," says Van der Lubbe. "The owner of Strijp bought these industrial buildings and gave them to the creative people."

Design Academy Eindhoven
Design Academy Eindhoven

An abundance of designers ready to take up these former industrial spaces graduate each year from Design Academy Eindhoven, which has gained a reputation as one of the foremost design schools in the world.

Former students include Hella Jongerius, Marcel Wanders and Tord Boontje and many graduates, such as Piet Hein Eek plus Andrea Trimarchi and Simone Farrasin of Formafantasma, choose to stay in the city.

Design Academy Eindhoven
Design Academy Eindhoven

Van der Lubbe, herself a Design Academy Eindhoven alumni, shares a studio in nearby Geldrop with fellow academy graduate Niels van Eijk.

"It grew out of Philips, because they saw that design was an important aspect of products," she says of the school.

Design Academy Eindhoven
Design Academy Eindhoven

"It used to be that as soon as people graduated they left. But now they're coming back because they see that there's something going on here that's interesting."

High Tech Campus, Eindhoven
High Tech Campus, Eindhoven

There is still an emphasis on science and technology in Eindhoven. Van der Lubbe takes us to the High Tech Campus on the outskirts of the city, where many technology companies are based, as well as Eindhoven University of Technology.

Having design, industry, science and technology in such close proximity is the key to Eindhoven's success, says Van der Lubbe.

Eindhoven University of Technology
Eindhoven University of Technology

"There is a huge opportunity for Eindhoven because it has all these aspects in it," she says. "It has the academic world, it has science, it has the creative world, it definitely has industry."

"The potential of what is here is just starting to come out and there is so much more that can actually happen here. I really believe that."

Evoluon, Eindhoven
Evoluon building, Eindhoven

We drove around Eindhoven in our MINI Cooper S Paceman. The music in the movie is a track called Family Music by Eindhoven-based hip hop producer Y'Skid.

You can listen to more music by Y'Skid on Dezeen Music Project and watch more of our Dezeen and MINI World Tour movies here.

 

  • Bill

    Go Eindhoven!! BTW, is that grande dame Rossana Orlandi at 2:14?

    • http://www.dezeen.com/ Dezeen Magazine

      Yes it is! Good spot.

  • Marc Vlemmings

    Eindhoven isn’t a group of about seven villages that grew together, as Miriam van der Lubbe says. It was formed in 1920 when the city of Eindhoven merged with the five surrounding villages. Eindhoven has its city rights since 1232.

    The names of the villages are now the names of the city areas. Design hotspot Strijp-S has its name from the former village Strijp.