Office for a Sydney advertising agency combines
"the New York loft with Scandinavian design"

| 6 comments

Movie: Julia Borghesi of design studio Hassell discusses the hybrid aesthetic of advertising agency Clemenger BBDO's office in Sydney, which topped the office category at last month's Inside Festival

Clemenger BBDO office in Sydney by Hassell

Clemenger BBDO's Sydney office has an informal layout with open offices and meeting areas.

Clemenger BBDO office in Sydney by Hassell

"We were given a brief to connect the teams together," Borghesi says. "So we really wanted to focus on the people and the work that they produce."

Clemenger BBDO office in Sydney by Hassell

"There are areas for relaxation, there are areas for collaboration and there are areas for individual work."

Clemenger BBDO office in Sydney by Hassell

The client had a strong idea of what the office should look like, Borghesi says.

Clemenger BBDO office in Sydney by Hassell

"Clemenger came to us with an ideal aesthetic, combining this industrial loft aesthetic with Scandinavian detailing," she explains. "The space we ended up with quite nicely combines those two visual elements: the New York loft with Scandinavian design."

Clemenger BBDO office in Sydney by Hassell

She continues: "You can see [the loft influence] throughout the centre of the space. The timber panels on the ceiling, also the floorboards. The Scandinavian design really comes in through the loose furniture and the joinery detailing."

Clemenger BBDO office in Sydney by Hassell

The office features a large, open meeting area in the centre of the space.

"It becomes a pivotal point where the executive team from other areas of the building can actually congregate and strategise within the space," she says. "It's also a space that's highly visible to the staff as well."

Clemenger BBDO office in Sydney by Hassell

Borghesi believes that creating an open office environment has been successful. "Every time I visit there, the energy and the vibe in the place is amazing," she says. "It's really inspiring."

Photography by Nicole England.

Julia Borghesi of Hassell
Julia Borghesi of Hassell. Copyright: Dezeen

This movie was filmed at Inside Festival 2013, which took place at Marina Bay Sands in Singapore from 2 to 4 October. The next Inside Festival will take place at the same venue from 1 to 3 October 2014. Award entries are open February to June 2014.

  • Anders

    As a Swede I’m having issues understanding what’s so Scandinavian about this interior?

    • generalpopulation

      I think I spotted an Ikea lamp on one of the shelves.

    • Justin

      Maybe they should publish the article in Swedish then so you can read the part about it being a hybrid between Scandinavian design and a New York loft space, then you might understand that it is – and here’s the kicker – a hybrid of two very different styles.

  • victor almanzor

    As a Mexican I have some issues too, but the wood is Scandinavian.

  • Sensitive scandinavian

    As a Finn I can say this has nothing to do with Alvar or my grandmother, or anything between them. Wooden floors and little colourful objects do not make something Scandinavian. Or maybe it’s because Finland is not part of a Scandinavia and it’s my Fennoscandic side that really misses the whole point of this. (The Scandinavian design really comes in through the loose furniture and the joinery detailing.) WTF… seriously? After all it is nicely done work and fulfils the brief and that’s what matters.

    Stop using “Scandinavian design” labelling to improve your work. We are really sensitive about the subject, because it’s the only heritage we have here and situations like these it feels like a blasphemy to us. Please consider our poor Scandinavian feelings and continue doing good work with your own cultural “design” label on it.

  • John

    ‘Scandinavian design’ and ‘New York Lofts’ are absurdly generalised aesthetics that sales agents used to flip everything from apartments to toasters. To pass it off as a generator for design is just lazy.