Nendo bases furniture for Walt Disney Japan
on Winnie-the-Pooh characters

| 3 comments
 

Japanese studio Nendo has dressed up these wooden tables for Walt Disney Japan to look like characters from children's story books Winnie-the-Pooh.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

Nendo created colourful knitted covers for the Pooh Table collection of maple wood furniture so the designs represent the famous yellow bear and his companions.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

"To reflect the stories' setting in the Hundred Acre Wood, the tables use natural-feel maple extensively, and come in sizes and silhouettes intended to recall the stories' characters," said Nendo.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

The largest table has a red knit covering a shelf beneath it's top, similar to the sweater worn by Winnie the Pooh.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

His close friend Piglet is depicted as a three-legged side table wearing a purple sleeve across most of its top.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

Forlorn donkey Eeyore is channelled through a table with a surface that droops to the floor, dressed in grey fabric.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

Bouncy tiger Tigger's orange tail is mimicked by a table's stand, which extends down past where it branches into three legs.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

A design with surfaces at two heights looks like kanagroo mother-and-son pair Kanga and Roo, while Rabbit is identified by knitted socks on two legs of another table in the collection.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

The Winnie the Pooh stories were written by AA Milne in the 1920s for his son Christopher Robin, who also features in the tales.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

The stories were commercialised by American producer Stephen Slesinger in the 1930s, when the cartoon characters we recognise today were first created.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

Following his death, the rights to the Winnie-the-Pooh franchise were licensed to animation studio Walt Disney Productions in 1961.

Nendo bases furniture for Walt Disney Japan on Winnie-the-Pooh characters

Nendo created this series for Disney's Japanese branch, which has one of its Disneyland resorts in Tokyo.

  • NR

    Nice furniture, but tenuous link to Winnie The Pooh? In my view, if you’re going to make something associated with a strong brand like Disney and the Winnie The Pooh franchise, then it needs to have that instantaneous association. Just my opinion.

  • tin

    The idea to make that kind of reference seems very Postmodern to me. Unfortunately, the reference does not make any sense except from creating a strong but ephemeral image. However, I guess that can be said of all of Nendo’s work – creating media attention through weak references. Boooring!

  • Nitram

    Out of ideas?