David Adjaye completes Roksanda Ilincic's
first London boutique

| 3 comments
 

Architect David Adjaye has referenced elements from Roksanda Ilincic's geometric fashion designs for the interior of her flagship store in London's Mayfair (+ slideshow).

Roksanda Ilincic store by David Adjaye

David Adjaye, who has also designed homes for Alexander McQueen, Jake Chapman and Ewan McGregor, based the design concept on the Serbian fashion designer's use of geometry and symmetry in her garments.

"I wanted it to feel like an extension of my clothing, not a regular shop," said Ilincic. "So whether it's the interior, or the detail on a coat in the store, it still has that architectural experience."

Roksanda Ilincic store by David Adjaye

Located in a Grade II Listed building on Mayfair's Mount Street, the shop interior is set back slightly to preserve the original frontage.

The former shop window remains intact, while a new glass screen and entrance denotes the start of the contemporary space – the window display dividing old and new. A glazed wall towards the rear mirrors the glass screen at the front.

Roksanda Ilincic store by David Adjaye

Walls and display plinths are made from irregularly staggered concrete slabs that create a three-dimensional pattern. The composite marble herringbone floor adds to the use of angles and lines.

A neutral colour palette is punctuated with bursts of colour, while shelves and rails snake around the room. Free-standing units are made out of glossy lacquered joinery and concrete, and existing columns are wrapped in angular casing made from a rose-gold polished stainless steel.

Roksanda Ilincic store by David Adjaye

Downstairs, the VIP and office spaces are decorated with a mix of vibrant colour blocks and soft finishes, in contrast with the ground-floor shop.

The walls are lined with fabric panels, each room in its own colour, including shades of yellow, beige, pink, purple and maroon.

Roksanda Ilincic store by David Adjaye

Adjaye's Sugar Hill housing block is nearing completion in Harlem, though his collaboration with Ron Arad missed out on winning Canada's National Holocaust Monument competition. See more architecture by David Adjaye »

Photography is by Ed Reeve.

  • archilove

    Kind of like the Studio Weave floor but with a proper budget!

    http://www.dezeen.com/2014/06/13/studio-weave-london-college-of-fashion-roof-terrace/

  • Chris82

    I never really know where I stand with an opinion of David Adjaye’s projects. I struggle to find fault, flaws and things that don’t line up or things that don’t match the relevance of the project, which may be a good thing? But I always find his projects never really have that “wow” factor where you see even a small piece of detail that shows a a little piece of invention and design thats different to projects done by others. A nice project, but please David give us more!

    • PVZ

      Yeah, honestly, I think Adjaye is totally overrated. Look at the Sugar Hill Housing – terrible.

      And this here, it’s ok, but soooo generic.