Pharrell Williams unveils latest ocean-plastic clothing range for G-Star RAW


Pharrell Williams has launched his third collection with G-Star RAW, which includes denim garments made using recycled plastic removed from the oceans.

Pharrell Williams for G-Star RAW AW 2015

The RAW for the Oceans collection by the musician and the Dutch fashion brand has been revisited for Autumn Winter 2015, and carries the strap line: "Turning the tide on ocean plastic pollution".

Pharrell Williams for G-Star RAW AW 2015

The garments in the collection are all created using fabrics developed in collaboration with textile company Bionic Yarn and environmental group Parley for the Oceans – an initiative that encourages creatives to repurpose ocean waste and raise awareness of the growing issue.

Ocean plastic is broken down and woven with other materials to create the fabrics.

Pharrell Williams for G-Star RAW AW 2015

Ocean plastic is this year's breakthrough material. It has also been used by Adidas to produce a range of trainers, while a young designer has created a machine to harvest tonnes of the waste material from the sea.

Pharrell Williams for G-Star RAW AW 2015

London department store Selfridges is currently hosting an exhibition about ocean plastic that includes a series of objects crafted from the material by Studio Swine.

Related content: see more stories about design using ocean plastic

Parley for the Oceans has removed and repurposed roughly 700,000 PET plastic bottles from the sea for each RAW for the Oceans collection so far.

Pharrell Williams for G-Star RAW AW 2015

Williams' latest range, already available in G-Star stores and online, includes jeans and denim jackets, as well as T-shirts and sweatshirts.

Pharrell Williams for G-Star RAW AW 2015

The statement garment is a hooded jacket called the Occotis HDD Bomber. Covering most of the face when done up, the jacket is designed to look like a cross between a submarine escape suit and a military garment.

Pharrell Williams for G-Star RAW AW 2015

"The starting point of the RAW for the Oceans Autumn Winter 2015 collection's design came from a sketch drawn by Pharrell Williams of a face-covering hooded jacket," said G-Star in a statement.

Pharrell Williams for G-Star RAW AW 2015

A men's pea coat in raw black denim and a Breton stripe pattern using the initiative's octopus mascot follow the nautical theme.

Pharrell Williams for G-Star RAW AW 2015

The jeans and jackets are distressed and patched, and a chalky white paint treatment was given to the women's Occo Skinny jeans and shorts.

G-Star RAW's other collaborators include designer Marc Newson – who celebrated 10 years working with the brand last year – and architecture firm OMA, which designed its headquarters in Amsterdam. G-Star recently teamed up with Swiss furniture brand Vitra to update a range of 1940s designs by Jean Prouvé for use in modern offices.

Pharrell Williams for G-Star RAW AW 2015

When Dezeen spoke to the brand's creative director Shubhankar Ray earlier this year, he said that other design brands operate in an "insider world" and are failing to connect with young consumers.

Williams also recently teamed up with Zaha Hadid to design a pair of trainers as part of his collection for Adidas.

  • Rafael

    I think celebrity endorsed designs are a bit of w*nk but… I can see myself wearing some of these pieces. The shame. :(

  • Arjay Cee

    Call me Ishmael, but I like the idea of trendies being covered in washed-up ocean rubbish.

  • Yoem

    Only the prices are not made of plastic!

  • ill-liberal

    It’s great to see people addressing the issue. Might even be tempted to buy some of this stuff to encourage more investment in clean-up schemes.

  • stephanie

    They’re way too expensive to afford more than one piece, but I have to admit I did buy the ‘happy oceans happy life’ sweatshirt from his first collection… and damned if it isn’t one of the most comfortable things I now own.

  • davbo

    Again, trumpet it when they make the clothes out of plastic that safely biodegrades before screwing up the oceans. With this stuff the cycle simply goes on.