Patrick Norguet gives "truly novel" makeover to McDonald's in Paris


French designer Patrick Norguet has paired raw concrete and sheet metal with colourful ceiling-mounted light boxes to create an unusual interior for this McDonald's on the Champs-Elysées in Paris.

McDonalds Champs-Elysees

Norguet – who was put in charge of designing a new architectural identity for McDonald's restaurants across France in 2011 – based his interior on shifting attitudes towards fast food, while taking into account the restaurant's high-profile location.

McDonalds Champs-Elysees

"This project came about as a result of a new study carried out over two years on the major changes of our time, the integration of new habits and new technologies," said Norguet.

McDonalds Champs-Elysees

"It has a radical and resolutely modern approach that affords clients of the Champs-Elysées location a high-quality setting and convenience of use, on two levels inside and on the new deck outside," he added.

McDonalds Champs-Elysees

The famous Avenue des Champs-Elysées connects the tourist hot spots of the Tuileries gardens and the Arc de Triomphe – up to 300,000 people are thought to walk along it each day.

McDonalds Champs-Elysees

The boulevard boasts some of the highest rents in the French capital, and a dedicated association of shop owners who lobby for improvements, public projects, events and extended opening hours.

At the McDonald's outpost, simple materials such as concrete, sheet metal and metallic netting contrast with a ceiling mounted of light boxes covered with colourful vinyls.

McDonalds Champs-Elysees

Concrete was recently used by Landini Associates to overhaul another of the chain's branches in Hong Kong, created as an alternative to bright and colourful fast-food restaurants. McDonald's is also rolling out simplified new packaging this year in an attempt to change its image.

McDonalds Champs-Elysees

In Paris, a set of furniture specially designed for the restaurant includes high trestle tables, wooden benches topped with light-coloured cushions, and light-coloured chairs.

McDonalds Champs-Elysees

"The furniture coupled with great attention to detail ensures architectural cohesion and accentuates the sense of openness and lightness," said Norguet. "It's a truly novel place where the person can take his place back in this space that is more pared down, more functional and more welcoming."

McDonalds Champs-Elysees

McDonald's has previously turned to Mei Architects to create a golden restaurant in Rotterdam.

McDonalds Champs-Elysees

Other designer updates to fast-food restaurants include a Little Chef outlet by Ab Rogers and a chicken shop in Munich by Ippolito Fleitz Group.

Photography is by Renaud Callebaut
Light box visuals are by SND & Frank Hülsbömer.

  • Roberto Sideris

    Thank god, remember visiting the place two years ago, starving for food, turning my back on a McDonald’s when I was starving says a lot about the lack of coherent, attractive appearance.

    By the way, French McDonald’s stores are always ahead of the official McDonald’s design language, by the time it gets to the UK it is outdated. The mix of concrete and wood is clean and easy on the eye.

  • Jay

    McDonald’s really seem to be pushing the design angle at the moment. Some might suggest that they’re trying to distract the attention away from something.

  • TutTut

    Lovely interior, shame about food.

  • gareth edwards

    Hmm, looking at the pictures (and this is subjective I know) but it looks cold. Kinda like an 80s futuristic sushi joint from BladeRunner.

    All we need in the shots is a bit of smoke and rain and some punters in transparent trench coats and I think we’re there. Personally, this kind of interior wouldn’t make me want to eat a €3 burger. I know it’s designed to be functional but it looks like they left both the Funk and the secret sauce out of this design.