Power Plant by Geneto

Architects Koji Yamanaka, Yuji Yamanaka and Asako Yamashita of Geneto have created an installation called Power Plant at the Diesel Denim Gallery Aoyama in Tokyo, Japan.

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The red, lightening bolt-shaped panels are made of 24 larch plywood pieces, screwed together and arranged around the store.

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The installation will remain in place until 2 August 2009.

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Photographs by Masato Kawano (Nacase & Partners Inc).

Here's some more information from Yuji Yamanaka of Geneto:

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We recognized this space as a transmission base or power-generating place; a power station, filled with energetic atmosphere and conveying a message to the world. This "power station" delivers DIESEL's cool message worldwide.

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Composed of twenty-eight pinkish-red, wooden panels in zigzag lines, the installation dynamically changes the visitors’ views and controls the path through the space to make visitors experience the shop environment.

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As the panels are made of two plywood boards and are so heavy, we designed the zigzags as freestanding structures. Small screws on the panels are important aesthetically and practically.

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Rough wood surfaces look cool and are richly suggestive of DIESEL brand images.

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