Billboard bags by Artecnica

American design brand Artecnica have launched a bag made of discarded billboard posters.

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The bags are made by cutting the material so that it lies flat when not in use but can be stretched into a shoulder bag.

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Here's some more information from Artecnica:

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Billboard

This August, Los Angeles-based design studio Artecnica announces a new collection born out of an exciting venture recycling advertising billboards.

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Impressed by Artecnica’s pioneering Design W/ Conscience program, advertising agency TBWA requested Artecnica to recycle their large format billboards exclusively. 
After a 2-year design process, Artecnica releases the first 2 commercial products of this new collection. They are sustainable, simple and beautiful.

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A single cut without glue or a stitch this 100% billboard bag lies flat and weightless but transforms into a shoulder Stretch bag, that can carry up to 33lbs. Perfect for the beach, the gym or market.

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In the future artecnica intends on launching the second phase of this venture which focuses on designs and systems for communities in need.