Puma House Tokyo by Nendo

Puma House Tokyo by Nendo

Designers Nendo of Japan have completed the interior of a showroom in Tokyo for sneaker brand Puma with shoes displayed on a series of timber staircases.

Puma House Tokyo by Nendo

The Puma House features timber stairs wrapped round the space's concrete columns to form display shelves.

Puma House Tokyo by Nendo

The showroom also includes a combined press room and event space.

Puma House Tokyo by Nendo

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Puma House Tokyo by Nendo

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Puma House Tokyo by Nendo

Photographs are by Daici Ano.

The following is from the designers:


Puma House by Nendo

The interior design for the new Puma House Tokyo, located in the city's Aoyama design district. Puma House Tokyo combines the brand's press room and event space into one space for the first time. Puma House Tokyo is a multipurpose space that can be used for exhibitions, events, fittings, product launches and other media events. it is also available for rentals.

Puma House Tokyo by Nendo

For our design, we placed 'staircases' that climb around the existing features around the space like vines. But these staircases are not for people to climb. Rather, they function as display stands for PUMA's sneakers and as a compositional element that gives the space a special character.

Puma House Tokyo by Nendo

The resulting effect is a strong reminder that we exercise our bodies daily going up and down stairs, and has a visual connection with stadium stairs and podiums too, to bring in PUMA's important relationship with sports. The stairs bring a sense of movement to the interior, enabling a three-dimensional product display that fully uses its space and allows visitors to experience PUMA's worldview.

Puma House Tokyo by Nendo