Warehouse equipment displays garments at Browns Fashion pop-up in LA
Browns Fashion in LA by Brinkworth

Warehouse equipment displays garments at Browns Fashion pop-up in LA

Industrial trolleys are repurposed as clothing rails at this Los Angeles pop-up store for Browns Fashion, which London studio Brinkworth created as the brand's first retail space outside the UK.

The Brinkworth team aimed to recreate the atmosphere at Browns' East London location for the temporary retail space, inside the Fred Segal store on Sunset Boulevard.

Browns Fashion in LA by Brinkworth

Timing was tight, so the team devised a simple concept that would ensure visual impact but allow for a quick turnaround.

"A rapid timeframe to design and produce the eight-week residency inspired the final outcome," said Brinkworth in a project description.

Browns Fashion in LA by Brinkworth

A set of trolleys, typically used for moving heavy goods around warehouses, were customised and are used for multiple purposes.

Their handles become rails for hanging garments from, while the flat bases provide platforms for presenting accessories like bags.

Browns Fashion in LA by Brinkworth

On the front, large sheets of colourful acrylic sit against the metal frames, tilted at a slight angle. These panels act as both a backdrop for the clothing, and form a window display along the store's glazed frontage that spells out the brand name.

The trolleys all sit on wheels, so can be easily moved and rearranged as required.

Browns Fashion in LA by Brinkworth

In keeping with the industrial theme, lightweight modular shelving creates an additional showcase along the store's concrete wall.

Shoes and handbags are placed on blocks of speckled foam, layers of plastic and chunks of concrete, across the dark grey storage units.

Browns Fashion in LA by Brinkworth

"Referencing the East London store's colour and texture palette, a range of both luxury and utilitarian sheet materials are simply placed within customised industrial trolleys and shelving to create a delightful and unexpected mix of backdrops and displays," the team said.

Browns Fashion in LA by Brinkworth

Other unusual design features in the pop-up include cylindrical dressing rooms, built from tall cardboard tubes in a figure-eight layout. Dark blue curtains close the gaps in the structure when occupied.

Brinkworth specialises in commercial and retail design, and has previously completed stores for cult fashion label Supreme in Paris and menswear brand End Clothing in Glasgow.

More images

Browns Fashion in LA by Brinkworth
Browns Fashion in LA by Brinkworth
Browns Fashion in LA by Brinkworth
Browns Fashion in LA by Brinkworth
Browns Fashion in LA by Brinkworth
Browns Fashion in LA by Brinkworth
Browns Fashion in LA by Brinkworth
Browns Fashion in LA by Brinkworth