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Receipt redesign by BERG
London design consultancy BERG have proposed a redesign of the standard till receipt, transforming the usually dull printout with infographics about purchases.
![Receipt redesign by BERG Receipt redesign by BERG](https://static.dezeen.com/uploads/2011/06/dezeen_Receipt-redesign-by-BERG_01b.jpg)
Data is extracted from cash registers to turn the receipt into a paper “app” that is informative and context specific.
![Receipt redesign by BERG Receipt redesign by BERG](https://static.dezeen.com/uploads/2011/06/dezeen_Receipt-redesign-by-BERG_04.jpg)
The example pictured here shows a lunch receipt that displays total number of calories, percentage of RDA and other information relating to the food consumed.
![Receipt redesign by BERG Receipt redesign by BERG](https://static.dezeen.com/uploads/2011/06/dezeen_Receipt-redesign-by-BERG_01.jpg)
Tick boxes give returning customers the ability to customise their next receipt.
![Receipt redesign by BERG Receipt redesign by BERG](https://static.dezeen.com/uploads/2011/06/dezeen_Receipt-redesign-by-BERG_02.jpg)
BERG were asked to rethink the receipt for a feature in the July 2011 issue of Icon magazine and developed the idea from an earlier collaborative project with creative agency Dentsu London.
![Receipt redesign by BERG Receipt redesign by BERG](https://static.dezeen.com/uploads/2011/06/dezeen_Receipt-redesign-by-BERG_03.jpg)
Here are some more details from BERG:
Icon magazine asked us to contribute to their monthly “Rethink” feature, where current and commonplace objects are re-imagined.
We continued some of the thinking from our “Media Surfaces” work with Dentsu, around how retail receipts could make the most of the information systems that modern point-of-sales machines are plugged into…
We’ve added semi-useful info-visualisation of the foods ordered based on “what the till knows” – sparklines, trends – and low-tech personalisation of information that might be useful to regulars. Customers can select events or news stories they are interested in by ticking a check box.
We think the humble receipt could be something like a paper “app” and be valuable in small and playful ways.