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Winners of 2011 Dutch Design Awards announced

Dezeen Wire:
the twelve winners of this year's Dutch Design Awards were announced at a ceremony in Eindoven this evening, including a robot that prints chairs from recycled refrigerators, street lamps with no poles and a bunker that's been cut in half.

The Golden Eye prize for the best design in 2011 went to iPad documentary Money ​​& Speed: Inside the Black Box (VPRO Tegenlicht) by Daniel Gross and Joris Maltha of Arnhem studio Catalogtree.

A lifetime achievement award was presented to Dutch designer Marijke van der Wijst, design brand Ahrend won best client and Bart Hess, designer of Lady Gaga's Slime Dress, won the Mini Young Designer Award.

All the nominated projects remain on show as part of Dutch Design Week until 30 October.

Here are some more details from the Dutch Design Week organisers:

MONEY & SPEED best NL design
Twelve awards for the best Dutch Design presented to unique winners

During the spectacular Award Show in Muziekgebouw Eindhoven, twelve Dutch Design Awards (DDA) were granted. The awards were presented in the main categories of Product, Communications and Spatial; also a number of special prizes were awarded, among which the MINI Young Designer Award (incentive prize young talent), the Best Client Award and the BNO - Piet Zwart Lifetime Achievement Award from the DDA. The international jury awarded The Golden Eye - the prize for the best Dutch design in 2011 – to the iPad documentary Money ​​& Speed: Inside the Black Box’ of VPRO Tegenlicht by Catalogtree (Daniel Gross and Joris Maltha). From a field of more than 680 participants and 45 finalists, the work Money & Speed was ‘the best of the best’. Besides the honour, Catalogtree wins €20,000 in prize money.

The international jury said the following about the winning work: "Money & Speed ​​has the capacity to inspire a wide audience to change. It shows that design can actually contribute to a better world: an eye-opener. "

The international jury led by Hedy d’Ancona made ​​the following statement on this year’s contest. “Designers want to change the world, but they can’t do it all on their own. This year the jury noticed that the key subject of many contemporary design concerns the changing world and the issues associated with it. The engagement has been a constant subject of conversation, also with the jury, who in an exceptionally lively discussion has taken the decisions. At the same time, the jury stresses the fact that the power of ‘design thinking’ should not be underestimated. The designs of the finalists proved to be rich and differentiated, which shows that even in these turbulent times, Dutch designers hold their heads high. They feel passionate about creating a better future.”

The Award Show, directed by Cultuur-Ondernemen in collaboration with Praaning & Roekens, was presented by Hadassah de Boer. The (inter) national professional audience in a jam-packed Muziekgebouw was in an excellent mood. Besides the Golden Eye for Money & Speed, more prizes were awarded. The MINI Young Designer Award was won by Bart Hess; the winner of the BNO - Piet Zwart Life Time Achievement Award was Marijke van der Wijst, and the Best Client Award went to Ahrend.

During the Award Show, Timo de Rijk presented the first copy of the second edition of the Dutch Design Yearbook, published by NAi Publishers in association with the Dutch Design Awards to Mary-Ann Schreurs, Alderman Design, Innovation, Culture and Public Space in Eindhoven. During Dutch Design Week, the designs of all finalists and winners will be exhibited in the Brainport Greenhouse at the Stadhuisplein. This is also where on October 30 at 03.00 pm. the winner of the DDA Public Award will be announced. The audience can during DDW still vote for the winner of this award.

Money & Speed: Inside the Black Box (VPRO)
Catalogtree, Daniel Gross & Joris Maltha

Money & Speed mixes different aspects of media in a unique manner and without loss of objectivity. While traditional
media nowadays often evade difficult subjects and replace them by images, this iPad documentary expressly does not
avoid complexity. In Money & Speed, the viewer takes part in the problems at issue. Money & Speed therefore has the
capacity to inspire a wide audience to change. It shows that design can actually contribute to a better world: an eye-

Bart Hess

A perfect presentation in which the tactility of the materials that are used, is transferred in an extraordinary way. His work
is sensational, almost dramatic through the use of modern techniques and materials. He creates his own stage and
international collaborations with high-profile names such as Lady Gaga, Palais de Tokyo, Iris van Herpen and Lucy


Ahrend demonstrates, as it used to do in the past, great love for design. Design is even more in the company’s genes
than in its strategy. Design is primarily tactical and intuitive. The role of the management is crucial in the design strategy
and the realisation of the collection and brand positioning. The commitment to sustainability through the application of
new materials arisen from the knowledge of external designers as well as the role of internal designers in coaching
external designers can be called exceptional. The fact that Ahrend sees the external designers as partners and offers
them an attractive royalty fee is clear evidence of good and sustainable clientship …”

Marijke van der Wijst

Marijke van der Wijst is an exceptionally disciplined designer, who cannot be captured in any design discipline. Her
oeuvre is extensive and wide in scope, the design itself attests to severity and restraint. We commend the way in which
she shapes her collaboration with clients, her contribution to the education of young designers – encouraging, inspiring,
and critical – and her role in the board of BNO. She has made a significant contribution to the development of the
professional field.


Illustrations picture book 'Wilde Dieren'
Rop van Mierlo

The book ‘Wilde Dieren’ is an icon inviting people to tell stories. Meanwhile, the illustrations are so strong that it does not
really need a story. Universal, understandable for everyone, from young to old and all over the world.

Videoclip ‘Elektrotechnique’, De Jeugd van Tegenwoordig
Lernert & Sander

A breakthrough in the world of music videos. This animation balances precisely between art and commerce. At the same
time, the clip contains a healthy dose of humour. This combination gives this work a unique signature.

Money & Speed: Inside the Black Box (VPRO)
Catalogtree, Daniel Gross & Joris Maltha

Money & Speed: Inside the Black Box combines an intelligent way of presenting with all aspects of design. This iPad
documentary makes an intelligent statement in a journalistic manner, which enables Money & Speed to create multiple
layers of understanding.


Colour Carpets and bed linen for HAY
Scholten & Baijings

In this collection, the tea towels make a big impression. Good graphical image is carried by a surprising colour palette,
on the one hand creating quality, and on the other introducing beauty and fun in the kitchen in an affordable way.

Philips FreeStreet, street lighting
Philips Design

Philip FreeStreet is a new type of product in the current product category. The playful structure provides new ideas for
other designers. It responds to issues of security while lending the public space a different look.

Dirk Vander Kooij

Endless is an example of the chemistry of the 21st century: it transforms waste into practicability and beauty.


Bunker 599
Rietveld Landscape | Atelier de Lyon

Bunker 599 marks the present and the past. It represents many archetypal values, including vulnerability and protection,
hope and optimism. The design does not look back but forward, while the weight of the past is preserved in the material.

Vacant NL, where architecture meets ideas
Rietveld Landscape (curator), design team: Ronald Rietveld, Erik Rietveld, Jurgen Bey, Joost
Grootens, Saskia van Stein, Claus Wiersma, Barbara Visser

25% of the buildings in the Netherlands are vacant, while students cannot find accommodation in the cities. Vacant NL
tries to change the mindset involving a social problem and to put the issue on the political agenda.


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