"We take a very holistic approach to design" - Bandar Antabi of Jawbone
In this movie filmed by Dezeen, Bandar Antabi of designer electronics brand Jawbone explains how the company took a holistic approach to designing their Big Jambox wireless speaker.
![“We take a very holistic approach to design” – Bandar Antabi of Jawbone “We take a very holistic approach to design” – Bandar Antabi of Jawbone](https://static.dezeen.com/uploads/2012/11/Dezeen_Big-Jambox-by-Yves-Behar-for-Jawbone-6.jpg)
"[When] we look at design it's not only the external facade of the product, but also the internals and software, and how basically users interact with the product," says Antabi.
![“We take a very holistic approach to design” – Bandar Antabi of Jawbone “We take a very holistic approach to design” – Bandar Antabi of Jawbone](https://static.dezeen.com/uploads/2012/11/Dezeen_Big-Jambox-by-Yves-Behar-for-Jawbone-2.jpg)
San Francisco start-up company Jawbone first launched the Jambox in 2010, which became the top selling wireless speaker in the USA and UK, so they launched the Big Jambox as a larger but still portable version.
![“We take a very holistic approach to design” – Bandar Antabi of Jawbone “We take a very holistic approach to design” – Bandar Antabi of Jawbone](https://static.dezeen.com/uploads/2012/11/Dezeen_Big-Jambox-by-Yves-Behar-for-Jawbone-4.jpg)
It streams audio from smart devices wirelessly via bluetooth and is portable enough to be carried in one hand.
![“We take a very holistic approach to design” – Bandar Antabi of Jawbone “We take a very holistic approach to design” – Bandar Antabi of Jawbone](https://static.dezeen.com/uploads/2012/11/Dezeen_Big-Jambox-by-Yves-Behar-for-Jawbone-13.jpg)
Designer Yves Behar has been working with Jawbone for almost ten years as their chief creative officer and is involved in all design decisions for products, including the Big Jambox.
![“We take a very holistic approach to design” – Bandar Antabi of Jawbone “We take a very holistic approach to design” – Bandar Antabi of Jawbone](https://static.dezeen.com/uploads/2012/11/Dezeen_Big-Jambox-by-Yves-Behar-for-Jawbone-7.jpg)
A continuous, perforated stainless-steel sheet wraps around the front, top and back of the speaker, which Antabi describes as "a manufacturing feat".
![“We take a very holistic approach to design” – Bandar Antabi of Jawbone “We take a very holistic approach to design” – Bandar Antabi of Jawbone](https://static.dezeen.com/uploads/2012/11/Dezeen_Big-Jambox-by-Yves-Behar-for-Jawbone-10.jpg)
Yves Behar and Jawbone collaborated with Dezeen to create an installation of over 1600 Jambox speakers that played original tracks submitted by Dezeen readers in Milan 2011 - find out more about the project here. Read more in our previous stories about the Jambox here and the Big Jambox here.
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