Dezeen Magazine

LELO Design Award 2013

LELO Design Award 2013 call for entries

Dezeen promotion: sex toy brand LELO is calling for designers to enter products and experiences that stimulate the senses to this year's LELO Design Award.

The Swedish company is inviting designers and artists to submit designs that activate smell, taste and sound in new and innovative ways.

LELO Design Award 2013

The awards will be presented in two categories: fashion and accessories, and products and spaces. Each category winner will receive a €1000 prize and the five best concepts will be exhibited during the London Design Festival in September.

Judges include designers Lanzavecchia + Wai, whose edible furniture we featured yesterday, and erotic film director Erika Lust.

LELO Design Award 2013

Registration is now open and submissions will be accepted until 1 August - click here to register and find out more.

See the full terms and conditions for entry and find out more on the LELO Design Award website.

Read on for more details from LELO:

A Journey of Sensual Exploration - LELO Design Award 2013

LELO, the two-time Red Dot Design Award-winning Swedish designer brand and the world’s leading provider of intimate lifestyle products, is set to present an award for concepts that reveal new possibilities for pleasure across a variety of fields.

As a company with a portfolio of premium personal massagers, LELO is challenging next-generation innovators, designers and artists all around the world to come up with products and experiences that offer alternative kinds of sensory experiences.

Applicants interested in participating in the 2013 LELO Design Award are asked to visit to pre-register, before submitting their work by August 1st.

LELO Design Award 2013

Spread Pleasure Through Design

The overwhelming majority of existing products rely on just two senses: sight and touch. However, LELO believes it’s time to extend the possibilities of design by activating the senses of smell, taste and sound, with the goal of proving that true pleasure is multi-sensory.

Applicants are encouraged to discover the vibrancy of pleasure through design, exploring all materials, possibilities of technology and what it really means to feel good. While LELO’s expertise is sensual pleasure, the company is in search of what other possibilities remain unexplored.
In essence, the LELO Design Award provides a chance for designers to give a personal interpretation of pleasure that pushes sensory boundaries.

The LELO Design Award features two award categories:

1. Fashion and accessories - in what way can the clothes and accessories we wear become tools for pleasure and entertainment? What playful and unexpected functions could they hold? Make fashion fun and explore new possibilities for pleasure!

2. Products and spaces - micro-technologies, augmented reality and responsive and smart materials are already changing the ways we interact with objects and spaces. Generate a unique idea and think about how interaction can deliver new forms of pleasure.

LELO Design Award 2013


Miroslav Slavic – LELO CEO
Sila Songkran – LELO Art Director
Matteo Cibic – Creative Director
Lanzavecchia + Wai – Conceptual Designers
Erika Lust – Erotic Film Director


Two 1000€ prizes will be rewarded—one for each category. The winners will also be connected to the most prestigious global design publications, highlighting designers' profiles and concepts in addition to being featured on the homepage.
Furthermore, the judges’ favorite five design concepts will be showcased in October during London Design Week.

Visit for more details.