Dezeen promotion: Italian design brand Pedrali showcased its selection of wooden furniture at the Salone Internazionale del Mobile in Milan last month.
Pedrali's wooden furniture is developed and manufactured at the brand's dedicated production centre in Italy's Udine province.
Product examples include the Babila chair, which has a slim plywood seat and chunky ash legs that are also available in steel - either individually or as sled frames.
Combining a curved plywood shell and a solid wood frame, the Frida chair weighs just 2.7 kilograms.
The Malmö family of ash furniture features a chair and armchair that have ash timber frames with bleached or black stained finishes, plus an extendable table with wooden legs and solid laminate or veneered top.
This range was extended to include a lounge chair, bar stools and a coffee table for last month's Salone Internazionale del Mobile in Milan as Pedrali celebrated its fiftieth anniversary.
Read on for more information from Pedrali:
The taste of wood
Since 2006 Pedrali has set up its production centre dedicated to wood in Manzano, in the province of Udine. In the The Chair Triangle, once the world capital of the chair, Pedrali has decided to focus on quality, technology and Made in Italy tradition to create a center specialized in the development, engineering and manufacturing of wooden furniture.
The fruits of this work are seen as early as 2011 when the Frida chair designed by Odo Fioravanti won the XXII Compasso d'Oro ADI Award for the “simple sculptural beauty”.
Frida is an oak chair, with its refined technology, represents a reference point in the wood working. The design challenge was to let the material compose a three-dimensional form, which is innovative compared to the tradition of the wood chairs. The most extraordinary element is the overlapping of a three-dimensional shell on a solid wood frame. If separated, these two elements are the symbol of the fragility but once they are joined together, they become a resistant and lightweight product. The shell is made of a three-dimensional curved plywood, 3.5 mm thickness only, that gives comfort and a contemporary appeal. The solid wood frame is featured by geometrical sections with variable shapes, that become thinner along the edges, so to give the chair a light image, enhancing the conceptual strength of the shell. It weighs 2.7 kg only.
In 2013 the collaboration with Fioravanti has created a new project: Babila, a chair in ash wood able to move along tradition and innovation with great agility. The legs and the back eyelets are a reminiscence of the craft wooden chairs, while for the plywood shell he experimented the technique of variable thickness working process. The result is an airy and comfortable sitting with a careful and accurate use of wood. Babila is available also with four legs frame in steel tube Ø 16mm, or sled frame in steel rod Ø 10mm.
Malmö, designed by Cazzaniga-Mandelli-Pagliarulo, is a collection of ash wood furniture born from an imaginary journey along the sides of a Scandinavian lake. When, in 2012, the chair, the armchair and the table have been presented, immediately garnered the interest of the market. Both the chair and armchair have ash timber frame in bleached or black stained finish; multilayer, fabric or leather upholstered shell. Malmö extendable table has ash wooden legs matched with solid laminate or ash veneered table top.
The armchair also won two international awards: the Good Design Awards, the prestigious award sponsored by the Museum of Architecture and Design "Chicago Athenaeum" and the Red Dot Design Award 2013.
For the Salone del Mobile 2013 the Malmö family expanded to new contexts entering in lounge environments, waiting areas and cafes. The collection has been enriched with a lounge armchair, the coffee tables and the barstools, all made of solid ash frame with tapered legs.The result is a unique Scandinavian taste of exceptional lightness.
As evidence of the efforts made in this “wood project”, Pedrali has obtained the FSC Chain of Custody certification, which guarantees the origin of the raw material from forests managed correctly and with responsibility, according to strict environmental, social and economic standards.
This means that Pedrali for its production has chosen to use raw material from FSC certified forests, in full respect of the territory. In addition, during the project development, technologies that use materials as alternative to solid wood are preferred. Materials such as sandwich panel, veneer and plywood imitate the most prestigious essences allowing the use of the complete plant.