Unexpected Welcome at Moooi London

London Design Festival 2013: Dutch design brand Moooi has installed its Unexpected Welcome collection in its London showroom, alongside giant photographs by Dutch artist Levi van Veluw.

First exhibited at a warehouse in Milan earlier this year, Moooi's latest collection has now been set up in the more homely setting of the brand's west London showroom.

Unexpected Welcome at Moooi showroom London

Items are arranged to form a house interior, with colourful mannequins by Hans Boodt lounging on the furniture and Levi van Veluw's photography hung on the walls.

The range on display includes bell-shaped lights by Marcel Wanders, red stools by Neri & Hu and lamps modelled on a children's construction toy by Joost van Bleiswijksee the full collection here.

Unexpected Welcome at Moooi showroom London

Before the designs were revealed, we featured the sketches by the collection's designers including the designers mentioned above, plus Studio Job and Nika Zupanc.

Dezeen spoke to Moooi art director Marcel Wanders at the exhibition in Milan, where the Dutch designers claimed the brand had the "most expensive exhibition" that year.

See more design for Moooi »
See all our stories about London Design Festival 2013 »
See Dezeen's map and guide to London Design Festival 2013 »

Photography is by Peer Lindgreen.

Keep reading for more details from Moooi:

Find your way Home to Moooi's Unexpected Welcome at Moooi London

On the occasion of the 11th edition of the London Design Festival, Moooi has prepared an entire collection of refreshing new designs and surprising experiences that will be revealed at Moooi London.

From the 16th until the 22nd September 2013 Moooi London will be magically transformed into several iconic, rich and colourfully dressed living quarters. This unexpected home vision brings to life a whole world of new ideas and inspiring settings to brighten up daily life with a touch of magic.

Unexpected Welcome at Moooi showroom London

The settings will be dressed and accessorised with an irresistible blend of exquisite richness, nurturing warmth and colourful playfulness. The living quarters will be furnished with items from the current collection & many new, exciting creations by Marcel Wanders, Studio Job, Joost van Bleiswijk, Neri & Hu, Moooi Works / Bart Schilder, Bertjan Pot, Raimond Puts, Lorenza Bozzoli and ZMIK (Mattias Mohr & Rolf Indermuhle).

You are welcome to enjoy, amongst others, the artistic temperament and intimate nature of Marcel Wanders' Canvas and Cloud sofas, and the sophisticated brightness of ZMIK’s Kroon chandelier. Take some time to walk around and study the high- stream inventiveness of Joost van Bleiswijk's Construction lamps, the pragmatic playfulness of Studio Job’s Bucket lamps and the graceful symbolism of Lorenza Bozzoli's Juuyo lamps. Besides this, you are invited to admire the grandeur of the new Bart sofa collection by Moooi Works / Bart Schilder and the new Paper Patchwork & Paper RAL creations by Studio Job.

Unexpected Welcome at Moooi showroom London

The interior environments will be also decorated with an inspiring variety of patterns and colours that compliment all types of spaces and make people of different ages, cultures and personalities fall in love with their homes. Hans Boodt mannequins will make themselves at home, bringing an extra feeling of intimacy to the settings and resembling peoples' personality, style & taste. Real and surreal at the same time!

This presentation at Moooi London will also bring together photography of the multidisciplinary Dutch artist Levi van Veluw. Interior design meets artistic photography once again and they connect, creating the perfect balance between two inspiring, stylish and playful worlds. Van Veluw photographs suggest a narrative world behind the portraits. The portraits unfold stories and feelings on a large scale especially for this exhibition.