Snøhetta designs visual identity for Norway's national parks

Snøhetta designs new visual identity for Norway's national parks

Architecture and design studio Snøhetta has developed a new graphic identity for Norway's 44 national parks, featuring a logo designed to look like a doorway on a hillside (+ slideshow).

Norway National Parks brand identity by Snøhetta

Having already worked on the country's new banknotes and one of its most iconic modern buildingsSnøhetta was commissioned to create a visual identity that would unite all of Norway's national parks.

The concept centres around the idea of a gateway between the cultivated world and the natural world. Around this, the studio developed a logo that combines both straight and curved lines.

Norway National Parks brand identity by Snøhetta

"The logo represents a portal – a protective frame shaped by a natural landscape curve," said Snøhetta. "It shows the interaction between culture and nature, as well as the balance between visit and protection."

Norway National Parks brand identity by Snøhetta

Norway's national parks predominantly comprise mountain landscapes, varying from large plateaus to deep ravines, fjords and glaciers. This influenced the colour scheme, which includes moss green and dark orange.

Norway National Parks brand identity by Snøhetta

The typeface chosen was Calibre – a modern sans-serif font family featuring large circular forms. The designers felt this would offer clarity for different applications, whether for signs, printed brochures or on digital screens.

Norway National Parks brand identity by Snøhetta

The graphics are accompanied by a series of photographs of snowy landscapes, rugged coastlines and woodland camping trips.

Norway National Parks brand identity by Snøhetta

Next month the company will launch a manual laying out the guidelines for using the identity for stakeholders of all of the parks.

Norway National Parks brand identity by Snøhetta

"By gathering all stakeholders under one symbol, a clear common identity is created for all national parks, visitor centres, as well as national villages and municipalities," said the team.

Norway National Parks brand identity by Snøhetta

Oslo- and New York-based Snøhetta is best known as an architecture and interiors studio, but the company launched its branding design department in late 2011. Since then it has also worked on the identity for Oslo's bid to host the 2022 Winter Olympic and Paralympic Games.

Photography is by Øivind Haug.