Tandem installs elaborate wooden shelving inside Hugg store
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Tandem installs elaborate wooden shelving inside Hugg health and footwear store

Melbourne-based Tandem Design Studio has designed the interior for a shop that sells both footwear and health products, featuring a complex wooden shelving system that "combines geometries" (+ slideshow).

Hugg store by Tandem Studio

Located in Melbourne's City Business District, the retail space accommodates two disparate types of item – health products and sheepskin-lined boots. This prompted the name Hugg.

Hugg store by Tandem Studio

With a budget of $100,000 AUD (£47,622), the studio had just six weeks to complete the project.

Hugg store by Tandem Studio

"A major challenge was to create a shop that reflected the vitality of the brand," said the architects. "The space had to accommodate a large amount of stock and perform as two shops within one."

Hugg store by Tandem Studio

Inspired by the "possibilities of timber craftsmanship", Tandem opted to use affordable materials that had been left in an "unadorned" state.

Hugg store by Tandem Studio

"The fit-out is assembled from readily available building materials, and explores the interplay of two geometries; one regular and modular, the other a series of irregular surfaces," the architects explained.

Planks of laminated veneer lumber (LVL) make up the shelving frame, while boxes constructed from hoop pine plywood are used to display the products.

Hugg store by Tandem Studio

A wooden cash desk is situated at the back of the store, while benches that allow customers to try on shoes are placed between the LVL frame.

Hugg store by Tandem Studio

A clear coat of epoxy has been applied to the floor – trapping in the spray-paint markings made by the builders while construction was underway.

Hugg store by Tandem Studio

"The original design included covering the existing floor tiles in a coloured resin," said the designers. "However, the floor had been used for the set-out and had builder codes, notes, paint overspray and other markings."

Hugg store by Tandem Studio

"The first coat of epoxy was clear, and entombing the construction markings," they said. "We all agreed to leave the epoxy clear revealing the site markings."

Hugg store by Tandem Studio

Other unusual retail displays created recently include an eyewear store in Amsterdam with peg hole walls and a Japanese ceramics shop with a floor made from 25,000 pieces of crockery.

Photography is by Nic Granleese


Project credits:

Design team:
Director in charge: James Murray
Director: Tim Hill
Graduate architects: Kirilly Barnett and Ricardo Hernandez
Graphics & branding: Work Art Life – Andrew Ashton

Building team:
Director: Tom Munro
Site foreman: Trent Retzlaff
Lighting: Ambience – David Justice
Electrician: Sam Butler
Building surveyor: Fotia Group – Stephen Fotia

Hugg store by Tandem Studio
Floor plan – click for larger image
Hugg store by Tandem Studio
Elevation – click for larger image