Béhar's Edge watch for the 134-year-old brand is a new iteration of the Museum Dial – originally created in 1947 by American designer Nathan George Horwitt.
Distinguished by its lack of numbers and a single gold dot in place of the 12, the Museum Dial watch was added to the permanent collection at New York's Museum of Modern Ar (MoMA) in 1959.
Béhar's update retains the distinctive dot, but as a sculptural element that rises out of the watch's bowl-shaped aluminium face.
An undulating texture encircles the numberless face, with sixty ridges that have been designed to represent the seconds that make up a minute.
"Like the movement of the sun throughout the day reveals the topography of the earth from desert sand dunes to mountains, the edge dial relief plays with light and transforms," said Béhar, whose studio has designed everything from thermostats for British Gas to set top boxes for Canal+.
"As the user's wrist moves, the design changes constantly, symbolically speaking of time as the indicator of change in our lives," he added.
The surface of the single dot is highly polished to contrast with the matt watch face, and the surrounding bezel has been kept purposefully narrow.
The watch is available as a chronograph or standard model, in black, silver and rose gold finishes, with stainless steel links, black leather or rubber straps. The design dispenses with the Movado logo on the face of the watch.
"As a designer, it is both daunting and an exciting challenge to design for Movado, a watch brand that is both universally recognised as a modern pioneer, and at the same time accessible," said Behar, who has also designed a watch for Issey Miyake that was previously stocked at Dezeen Watch Store.
"The opportunity to stand out, to stand for something can be rare in watch design," he added.
Other recently launched watches include designs with marble faces by AARK, Nordic-influenced limited editions by Void, and a range by clock brand Newgate – all part of Dezeen Watch Store's curated collection.