Barbie dolls now available in four body types

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Barbie redesigned to include more body types and skin tones

The iconic Barbie doll is now available in several different body types, including a more full-figured version for the first time.

The 2016 Barbie Fashionista collection

Produced by the American toy maker Mattel, the 2016 line of Barbies comes in four body types: original, tall, petite, and curvy.

New Barbie redesign, including curvy and and diverse models

The "curvy" doll is meant to reflect a more realistic idea body image for young people.

New Barbie redesign, including curvy and and diverse models

The company's new campaign slogan is: "Imagination comes in all shapes and sizes. That's why the world of Barbie is evolving."

New Barbie redesign, including curvy and and diverse models

The brand has long faced criticism that its stick-thin female dolls promoted unhealthy body ideals, especially for girls. Barbie's male companion, Ken, has an athletic body.

In addition to the three new body types, the 2016 Barbie Fashionista line includes seven skin tones, 22 eye colours, 24 hairstyles and "countless on-trend fashions and accessories".

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"We are excited to literally be changing the face of the brand – these new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them," said Mattel senior vice president Evelyn Mazzocco.

New Barbie redesign, including curvy and and diverse models

Hairstyles include mohawks, afros, braids, curly and straight bobs, and some with unusual hair colours like blue and purple.

New Barbie redesign, including curvy and and diverse models

"With added diversity and more variety in styles, fashions, shoes, and accessories, girls everywhere will have infinitely more ways to spark their imagination and play out their stories," the brand added.

New Barbie redesign, including curvy and and diverse models

Mattel also owns iconic toy brands American Girl, Hot Wheels and Fisher-Price, among others.

New Barbie redesign, including curvy and and diverse models

Barbie has received a number of makeovers since she debuted in 1959. In the past few years, fashion designer Rei Kawakubo of Comme des Garçons created a new look for the doll and Roksanda Ilincic produced a Brutalist dystopian "dream house" for her.