It was the first time the Swiss furniture brand used the entirety of the huge exhibition hall. To realise the project, titled Work, it enlisted the help of London architect Pernilla Ohrstedt and designer Jonathan Olivares.
"We wanted to come up with an interesting way to approach this unique situation," Ohrstedt told Dezeen. "It's the one time every two years that all of Vitra's sales staff and dealers come together in one place."
"We wanted to use it as a tool to talk about work and where work is going, and what is the future of the workplace."
The pair masterplanned the hall as a "marketplace". Each of the 12 brands exhibiting had their own stand, they were also displayed together in a series of "collage offices".
These three collage offices were designed to show the individual needs of different workplaces, and manifested in three typologies: an office with a need for a high degree of flexibility, a workplace environment for digital nomads, and a studio-like office that merges the gap between the workspace and home.
A cafe and plaza offered visitors a place to relax, furnished with the Bouroullec brothers Circle Benches.
The whole space was enclosed within a five-metre-high "horizon" made from fabric panels with a gradient that changes colour from soft pink to blue.
"This shared horizon was there to provide a backdrop, and also to create this artificial passing of time," said Ohrstedt. "When we talk about work or a workplace, it's the place where we spend time."
"We wanted to create this movement from sunrise to sunset, a circular movement in the space."
Vitra's Work project was on show at the Orgatec trade fair in Cologne from 25 to 29 October 2016.