White cut-out panels create displays at Miami boutique by OHLAB
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Concept Store Miami by Ohlab

White cut-out panels create displays at Miami boutique by OHLAB

A series of geometric frames are installed through this Miami fashion store by design firm OHLAB, creating spaces for stepped shelves along the walls in between.

The In-Sight concept store in Downtown Miami is filled with over 20 timber boards, which are each cut with circular openings.

Concept Store Miami by Ohlab

The resulting frames are installed as cross sections in a line down the length of the store, forming tube-like voids through the interior that evoke the store's logo.

"The binoculars, the logo of the brand, are composed by two interlaced circles, and are the starting point of the interior design," said OHLAB.

Concept Store Miami by Ohlab

The design has an illusory effect, and resembles an extruded figure-of-eight turned at an angle. "Through the extrusion, translation and rotation of the logo, an imaginary volume is created," OHLAB continued.

Concept Store Miami by Ohlab

The panels are finished with white-coloured Corian – a stone-like material made from acrylic polymer and alumina trihydrate. Gaps between each are filled with built-in shelves to serve as nooks and platforms for displaying products.

Concept Store Miami by Ohlab

"Despite the formal complexity of the space, the construction system had to be simple and easy to dismount and mount again because all the panels were going to be produced in a warehouse in Spain, and shipped to Miami where the assembling had to last only a few weeks," said the studio.

Concept Store Miami by Ohlab

On the back wall of the store is a graphic panel that continues the geometries of the panels as a two-dimensional trompe l'oeil optical illusion. The rear of the store appears to continue and spiral on towards infinity.

Concept Store Miami by Ohlab

Based in Palma de Mallorca, OHLAB is led by directed by Paloma Hernaiz and Jaime Oliver, along with a team of architects and interior designers. The firm also designed a white house made of cubes volumes, each with different views of Mallorca.

Photography is by Patricia Parinejad.

More images and plans

Concept Store Miami by Ohlab
Floor plan
Concept Store Miami by Ohlab
Section plans
Concept Store Miami by Ohlab
Axonometric plan