Dezeen Magazine

Dassault Systèmes teams up with leading designers to tackle air pollution

Milan design week exhibition by Dassault Systèmes will showcase concepts to reduce air pollution by designers including Kengo Kuma, as revealed in this movie Dezeen produced for the 3D software brand.

Called Design in the Age of Experience, the exhibition will explore how design and technology can be used to create sustainable solutions for air pollution.

"We want to share the perspective of great designers – how can we solve this issue?" says Dassault Systèmes vice president of design experience Anne Asensio in the movie.

Kengo Kuma's Breath/ng installation for Dassault Systemes
The exhibition will feature an air-purifying installation designed by Kengo Kuma, called Breath/ng

The exhibition will feature an air-purifying installation designed by Japanese architect Kengo Kuma called Breath/ng, which is made from large suspended coils of a special pollution-neutralising fabric.

Dutch designer Daan Roosegaarde's Smog Free Project will also be on display. The project comprises a series of concepts for reducing air pollution, including designs for an air-filtering tower, bicycles that clean the air for the cyclists riding them, as well as a ring made from highly compressed smog particles.

London design studio Superflux has also created an interactive installation for the exhibition, which incorporates air-quality data for Milan to highlight the extent of the problem of air pollution in cities.

In addition, Dassault Systèmes has programmed a series of talks throughout the week. This includes a panel discussion hosted by Dezeen on 19 April featuring Asensio, automobile designer Chris Bangle and product designer Patrick Jouin, which will explore how technology can further innovation in the design community.

Dutch designer Daan Roosegaarde's Smog Free Project will also be on display

The exhibition is motivated by the 3D software company's Design For Life ethos, a belief that design and technology can combine to solve some of the world's biggest issues.

"We imagine that designers are facing very important challenges when it comes to how we can improve our daily life," Asensio says in the film.

Dassault Systèmes offers a suite of 3D software for designers, architects and engineers called 3DExperience, which includes well known CAD products such as Solidworks, as well as virtual-reality tools that are used in a wide range of industries.

“We’re not only providing solutions or tools for designers when it comes to designing their ideas, we actually offer them a virtual universe," Asensio says.

Dassault Systèmes offers a suite of 3D software called 3DExperience

The Design in the Age of Experience exhibition will take place at Superstudio Più, Via Tortona 27, Milan from 17 to 22 April 2018.

This movie was filmed in London by Dezeen for Dassault Systèmes. Additional footage is courtesy of Dassault Systèmes.