Dezeen Magazine

Five hotels and holidays homes that double up as showrooms

Holiday homes and hotels that also function as shoppable furniture showrooms are growing in popularity. Here are five examples including a Copenhagen hotel, a Melbourne apartment and a Hamptons house.

Loft by Stephen Kenn

Stephen Kenn Loft, Los Angeles, by Stephen Kenn Studio

Stephen Kenn Studio turned a Los Angeles apartment inside an old factory building into "part showroom, part micro-hotel, part community space".

"The space is first and foremost a showroom for our furniture collections, supplemented by the work of some of our brand partners that make products in categories we don't design in, including lighting, ceramics, appliances and rugs," Stephen Kenn said.

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Microlux apartment interior design by Edwards Moore in Melbourne, Australia

Microluxe apartment, Australia, by Edwards Moore

This Melbourne apartment was transformed by architecture studio Edwards Moore for property company Microluxe to act as a rental property and showroom.

"All items are there for the experience and most are available to purchase after your stay, from the bed linen, wine and robes to the custom one-off furniture pieces," architect Ben Edwards said.

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The Audo by Menu and Norm Architects

The Audo Hotel, Copenhagen, by Menu and Norm Architects

Norm Architects worked with design brand Menu to create The Audo Hotel in Copenhagen, a 10-room hotel that doubles as a headquarters and flagship showroom for the Danish brand.

"We wanted Menu to take a new approach to running a design business through openness, knowledge-sharing and collaboration," Menu director Joachim Hansen said. "By showing our collection in different contexts within hospitality we will make the collection become more alive."

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McKinley Bungalow by Robert McKinley

McKinley Bungalow, Long Island, Studio Robert McKinley

This rentable vacation home in Long Island designed by Studio Robert McKinley displays some of the firm founder's favourite designs.

It is outfitted with a number of purchasable contemporary and vintage items, such as a spherical rattan ottoman, colourful wall tapestries and light fixtures from Isamu Noguchi.

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Pieces Home, Maine, by An Aesthetic Pursuit

To launch its Pieces collection, Brooklyn creative agency An Aesthetic Pursuit created Pieces Home, a "shoppable stay" in Maine filled with furniture and products that guests can purchase.

"By creating a destination vacation design experience, we eliminate the noise found in both traditional brick-and-mortar and digital retail settings," Pieces co-founder Jenny Kaplan said.

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