"To offer freedom to both the architect and the interior designer as well as the retailer, we came up with a platform of bathroom accessories," said Coram's design and development director Thomas van Daal.
"And with that, we can add different colours, different textures but also different 3D patterns to the products so the vision of the designer can be translated exactly into the final product of the bathroom that will be realised."
The Shift 45-centimetre towel rail holds small towels and suits placement beside a basin. It is fixed perpendicular to the wall.
The design is one of dozens of products in the Shift collection and is available in a chrome, brushed stainless steel, brushed gold, brushed metal black or matt black finish.
While its shapes are minimalistic, the Shift bathroom set can be customised to create looks ranging from classic to modern and expressive.
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