Called La Linea, the light is constructed from modules of two different lengths that can be combined to create a variety of shapes.
"La Linea is a flexible tube of light, capable to freely twist and turn in space according to undefined geometries," Artemide explained.
"It easily fits into outdoor spaces with fixing elements concealed inside its section and enables countless applications in a broad variety of locations by leveraging on an unprecedented combination of factors."
La Linea modules are available in a 2.5 or a 5-metre version and can be connected using discretely concealed joints. Their flexible construction also allows them to be folded to minimise packaging space.
BIG's team kept the design minimal in contrast with its highly technical inner workings.
The result is a product with "very high efficiency and easy maintenance" that can withstand rough weather conditions and temperatures between -20 and +40 degrees Celcius.
"La Linea turns light into an ideal fixture for outdoor spaces, architectures, parks or public and urban areas to create social and engaging landscapes and promote relations between people and their surroundings," Artemide said.
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