Dezeen promotion: Belgian carpet brand IVC Commercial has launched two types of carpet plank called Clay and Clay Create as part of its Rudiments collection.
The carpet planks can be used to break up spaces and allow designers to signify different areas when needed, such as for wayfinding purposes.
IVC Commercial's Clay carpet pattern is evenly distributed across each tile, making it suitable for adding texture to large spaces. In comparison, Clay Create is designed as a "transition carpet plank, moving from one colour to another," said the brand.
"Clay Create is a playful random lay pattern that echoes the material's artistic side with a shifting colour gamut that adds exciting transition possibilities to mix and match Rudiments installs," said IVC Commercial.
Both Clay and Clay Create carpet planks reference the natural textures of clay ceramics. This follows the brand's other carpets in its Rudiments collection, which are tufted to appear like natural materials historically used for floorings, such as stone and wood.
"From hewn stone floors and hand-shaped clay tiles to coarsely cut wood blocks and artistic textiles woven from organic threads, Rudiments celebrates the flooring materials that have been closely linked to culture for centuries," said the brand.
Specifically, the brand's Clay and Clay Create tiles are designed to mimic clay's use as a structural and artistic material.
"The Clay carpet plank is inspired by mankind's crafting of the world's oldest known ceramic material, hand-shaped into the rudimentary building blocks that have protected us for centuries," said IVC Commercial.
Both Clay and Clay Create tiles are 25 to 100 centimetres and are available in 12 colours.
Designers can pick different colour combinations to customise their space. Clay and Clay Create can also be used alongside other carpet tiles in the Rudiments range such as Basalt, designed to look like age-old stone, or Teak, which references oiled wooden blocks.
The brand's Rudiments carpets are made from solution-dyed nylon to give a "hassle-free" performance.
"Designers can focus on the job in hand, delivering inspirational spaces that support the productivity and wellbeing of their users," said IVC Commercial.
To learn more about IVC Commercial's range of carpets, visit its website.
This article was written by Dezeen for IVC Commerical as part of a partnership. Find out more about Dezeen partnership content here.