Promotion: Italian tile brand Marazzi has launched a porcelain flooring collection called Cementum, which was designed to resemble cast concrete.

The Cementum tiles emulate the look of concrete but have the properties of Marazzi's high-performance stoneware, and are intended for high-traffic indoor and outdoor areas, including kitchens, living rooms, patios and gardens.

The tiles also include anti-slip technology and can be used for poolsides and bathrooms.

"Made with exclusive technologies, high-performance ceramic tiles are extraordinarily performing from a technical point of view and meet both the strictest international regulatory standards and the specifications with a high technical content," said Marazzi.

The Cementum tiles come in nine different sizes and a range of colours, including beige colours Ash and Sand; grey-toned Nickel and Lead; cool shades Indigo and Carbon; and brown colours Olive and Cotto.

"From natural to trendy shades, Cementum is perfect for designing interiors in contemporary taste," said the brand.

According to Marazzi, the tiles are made by two premium technology processes: BodyPlus and Stepwise technology.

The BodyPlus process involves combining naturally coloured raw materials with chips, micro-pebbles and grits. Afterwards the materials are pressed together to mimic the structure and colour of cast concrete.

Once pressed, the tiles are treated with StepWise technology, which gives them a slip resistance whilst being easy to clean and "soft to touch".

"The Cementum collection draws on the innovation of Marazzi's laboratories to reproduce the appearance and properties of cast concrete using sophisticated BodyPlus production technology," said the brand.

"Hints of colour enhance the depth and richness of the collection, while the application of anti-reflective glazes – with special body mixes for each shade – make the soft-touch, anti-slip surface extremely realistic through the integration of StepWise technology."

Marazzi was founded in 1935 in Sassuolo, Italy.

Material research and experimentation and the "prioritisation of the environment and sustainability" are a key part of the brand's design philosophy.

Last year, Marazzi released a collection of porcelain tiles called Crogiolo, which feature hand-painted designs and small irregularities that create an authentic look. The same year it also launched Oltre, which is a porcelain tile that replicates the appearance of wood.

To view more about the Cementum collection visit Marazzi's website.

Partnership content

This article was written by Dezeen for Marazzi as part of a partnership. Find out more about Dezeen partnership content here.