Promotion: luxury car brand Ferrari and technology company HP have collaborated to create a laptop designed to reflect the ethos of both brands.

Named HP Limited Edition Scuderia Ferrari AI PC, the laptop is the first product created from the brands' partnership, where HP has been the title partner of the Scuderia Ferrari HP Formula 1 team since 2024.

"This was in no way about a logo, as much as it was about approaching things in shared values," said HP vice president of design and strategy Kevin Massaro.

"We're very conscious of doing the right thing, because it's a physical symbol of the partnership," he continued.

The laptop was co-created by HP and Ferrari, with both design teams collaborating on all elements of the project. Each team was keen to ensure that the product was not an HP laptop with Ferrari branding.

"It's an HP laptop that we designed together," explained Ferrari Design Studio partnership projects design manager Gianfranco Saracino.

"It's a fact that the Ferrari Design Studio was definitely involved in the project, which is not normal in a standard licensing project, but that's the purpose of how we approach our licensing projects," he continued.

"Our design team is seriously involved as a specific team dedicated to these kinds of projects, and that's why we started working together."

Massaro agreed, drawing attention to how both logos were placed on the product.

"That's why you see both logos on the product – and as far as an ethos and approach, a lot of that is shared," he said.

"In every touchpoint, you see it – manufacturing precision, engineering honesty, aerodynamics and functional minimalism," he continued.

"This was about an approach to these shared values, and then creating something brand new."

The laptop itself has "two personalities". The top, when open, adheres to the ideal of functional minimalism, which drives the development of many of Ferrari's cars.

"We started this project thinking about the user experience – how we could elevate and enhance the relationship between the user and the machine," said Saracino.

"There was a strong connection with one of our principles, eyes on the road, hands on the wheel, which is basically the way we design our interaction with the car – we try to make it immediate and non-distracting," he continued.

"To translate that principle into this product, we thought it was a good idea to have a minimalistic approach, being simple in appearance, but at the same time highly engineered in its behaviour."

This functional minimalism is immediately evident in the lack of visual definition for the trackpad.

"One of the first things you ask here is, where's the touchpad?" said Massaro. "Typically, if you were to draw a picture of a notebook, you would draw a square, another square for the keyboard, and then another one for the touch pad, but this is really about these almost just two halves."

In front of the keyboard, there is a full-width piece of Gorilla Glass that covers a hidden, haptic touch pad underneath. When the laptop is turned on, a light bar illuminates to indicate how far the trackpad extends.

This glass element is, like the majority of the laptop, coloured red as a nod to Ferrari's design heritage.

"The reality is that Ferrari now offers so many colours, but red is still the origin of everything," said Saracino.

"There are so many interpretations of this colour, because it's easy to say Ferrari red, but Ferrari red doesn't exist – it's not one colour, there are at least 50 shades of red that we could play with."

The red pick was Rosso Magma, which was the launch colour of the Ferrari Daytona SP3. It was anodised to give it a shimmer that evokes the feeling of movement and speed.

"We said it has to be red, but we wanted to bring a sophisticated touch to it," said Saracino. "That's why we agreed to anodise the aluminium in Rosso Magma – this is a famous colour in our range, and the name evokes the primal force of the molten lava."

Like a Ferrari, the appearance of the laptop was important, but so was the engineering powering it. Along with a 3K Tandem OLED+ touch display, the laptop has an Intel Core Ultra X7 processor 358H with Intel Arc B390 graphics.

In a visual nod to the transparent engineering bays seen on many Ferraris, the base of the laptop contains a clear panel that puts some of the components on display.

"This was a key part for us, because it talks about engineering, and at Ferrari we believe it's important to not hide the components, but to elevate them," said Saracino.

"That's what we typically do with our engine bay, where basically the components become part of the aesthetic language, and that's what we wanted to do for this product as well."

Massaro explained how this was a clear departure from HP's usual design, but he enjoyed being pushed, and it also gave the laptop another level of character.

"It's not stuff we typically do," he said. "But honestly, this was fun – really focusing on the components, the premium components, and giving them the front stage."

"Also, it creates these two personalities, if you will, like we've talked about, the two feelings of this product," he continued.

Another area where both brands' design and technical ethos were on display is in the ventilation grill – a component that usually isn't singled out as a design element.

"So much of this is about air flow, and so that's where Gianfranco's team got to nerd out and really try to push this," said Massaro. "It's one of the most beautiful aspects of the product, almost like how there's sometimes such beauty when you see the back of a car, and it evokes that."

The piece, which was parametrically designed, was informed by the form of the Ferrari F76 digital hypercar.

"When we designed the grill, knowing all the performance that we need to generate, we used parametric design technology to perfectly control the spacing, the geometry, and to enhance the aerodynamic performance," said Saracino.

"But at the same time, we wanted to have a strong inspiration from our world, and that's why we looked to the F 76."

The grill is one of the numerous individual components that were designed by both teams in collaboration.

"We've been in this partnership for about two years, and you know when we started this and talked a lot about the origins and learned about each other's companies, there's actually more similarities, especially from an origin standpoint, than you think," added Saracino.

"Enzo – what he started with engineering and performance, and everything that Dave and Bill on the HP side, was about innovation and technology, and those pursuits were actually quite similar, which has really kind of brought us to a lot of shared values, and how we approach this."

The photography is courtesy of HP and Ferrari.

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This article was written for HP as part of a partnership. Find out more about our partnership content here.