Bolon's head of sustainability Håkan Nordin discussed ways of using plastic more sustainably in this live conversation produced by Dezeen for the Swedish flooring brand.

Nordin, who is also a founding member of Greenpeace Sweden, spoke to Dezeen's founder and editor-in-chief Marcus Fairs about Bolon's stance on plastic and its vision for a more sustainable future.

Founded in 1949 by textile designer Nils-Erik Eklund, Bolon produces flooring products made of polyvinyl chloride (PVC), which commonly known as vinyl.

Nordin's career within the field of climate action spans more than 30 years.

In 1982, after graduating from Umeå University with a bachelor's degree in Organic Chemistry, Håkan helped to establish the Swedish arm of non-governmental environmental organisation Greenpeace.

In 1990, he founded Miljökompassen – one of the first environmental consultant companies in Sweden.

Håkan has also served in various roles and committees for the Swedish government and advised brands such as H&M and IKEA on how to improve their sustainability strategies.

The discussion, which was produced by Dezeen for Bolon, forms part of Rethinking Plastic – a two-year programme of talks, workshops, exhibitions and excursions running from September 2020 until December 2022, which aims to readdress our relationship with plastic.