Interiors

United Nude Flagship store by Rem D Koolhaas

Rose Etherington

1 November 2009

Architect Rem D Koolhaas has completed the interior of a new flagship store in Amsterdam for his shoe brand.

Called United Nude, the brand was founded by Koolhaas with shoe manufacturer Galahad JD Clark.

Shoes are displayed inside back-lit recesses in an undulating wall, which continuously changes colour.

Others are presented in glass cases on wooden plinths, or positioned along wooden steps.

The store opened last week.

Here’s some text from United Nude:

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United Nude Opens a new Amsterdam flagship store

A new milestone for the architectural shoe brand United Nude, a brand founded by architect Rem D Koolhaas and Galahad JD Clark opens a flagship store in Amsterdam on October 22, 2009. Located in the prestigious city center address of Spuistraat 125, United Nude presents their concept, the Wall of Light™.

United Nude is distributed in over 300 points of sale worldwide in over 30 territories. Up next for the brand in early 2010, are flagship stores in Shanghai and New York.

The Store Concept

From injection moulded shoes to high-end carbon fiber heels, United Nude is a brand founded on conceptual design, elegance and innovation.

The characteristics of the brands products and DNA are also evident in the interior design of the flagship store, designed by brand Creative Director and architect Rem D Koolhaas.

The store is a “dark-shop” concept which means the store is completely dark in all areas other than those where the products are showcased and literally highlighted.

The most important and prominent element of the store design is the Wall of Light™, a computer-controlled LED wall which displays the United Nude products as a work of art encapsulated in geometric frames.

At the store opening in his hometown of Amsterdam, Creative Director Rem D Koolhaas reflected on the completion of the store design by saying “This opening is one of the proudest moments of United Nude this far. It completes the representation of the brand..”