Anonymous Six is an installation that enhances the effects of filters to the point of anonymity, reflecting on social-media behaviour.

WeWantMore created the installation for Smile Safari. Anonymous Six was designed as a creative criticism on the very exhibition it was part of, a pop-up Instagram exposition. Today's social media culture is narcissistic, its design language limited and monotone.

The design studio felt responsibility to challenge that culture in its installation. The focus was placed on the beauty of the picture, rather than the person in it.

This project has been longlisted in the exhibition design project category of Dezeen Awards 2020.

Designer: WeWantMore
Project: Anonymous Six