2020 results

by Freitag Lab

Yves Bachmann

Freitag Lab has created a micro-factory that allows customers to be involved in the process of making their own bags.

The converted micro-factory follows a functional and industrial approach. Machines and tools visualise the last steps of the production process of a Freitag bag.

The colours of the space and furniture are held in different shades of grey, with highlights of machines and tools in the brand's industrial-green colour.

This project has been longlisted in the small retail interior category of Dezeen Awards 2020.

Designer: Freitag Lab
Project: Sweat-Yourself-Shop

See all the projects shortlisted for Dezeen Awards 2020 and vote for your favourites


  • dezeen-awards-2021-sponsor-google
  • dezeen-awards-2021-sponsor-dodds-and-shute
  • One Hundred Shoreditch
  • Solus

Media partners

  • dezeen-awards-2021-media-partner-stir
  • dezeen-awards-2021-media-partner-ADF
  • dezeen-awards-2021-media-partner-position
  • dezeen-awards-2021-media-partner-designwire
  • dezeen-awards-2021-media-partner-v2com-newswire
  • Global Design Awards Lab