2020 results

by Freitag Lab

Shortlisted in the small retail interior of the year of Dezeen Awards 2020, Sweat-Yourself-Shop is a micro-factory that allows customers to be involved in the process of making their own bags.

The converted micro-factory follows a functional and industrial approach. Machines and tools visualise the last steps of the production process of a Freitag bag.

The colours of the space and furniture are held in different shades of grey, with highlights of machines and tools in the brand's industrial-green colour.

Designer: Freitag Lab
Project: Sweat-Yourself-Shop

Dezeen Awards Public Vote 2020
Vote for this project! www.dezeen.com/awards/vote
Voting closes on 12 October.


  • Dezeen Awards 2021 sponsor Longboard
  • dezeen-awards-2021-sponsor-dodds-and-shute
  • dezeen-awards-2021-sponsor-kingspan
  • dezeen-awards-2021-sponsor-knauf

Media partners

  • dezeen-awards-2021-media-partner-stir
  • dezeen-awards-2021-media-partner-detail
  • dezeen-awards-2021-media-partner-ADF
  • dezeen-awards-2021-media-partner-position
  • dezeen-awards-2021-media-partner-designwire
  • dezeen-awards-2021-media-partner-v2com-newswire