2022 results

M+ Museum of Visual Culture
by Studio Thonik, Herzog & de Meuron, TFP Farrells and Arup

Photo by Studio Thonik

Studio Thonik has designed the visual identity of the M+ Museum of Visual Culture in West Kowloon, Hong Kong.


This project is Hong Kong's new museum on visual culture, focusing on 20th-and-21st-century art, design, architecture and moving images.

The iconic building, designed by the M+ MJV team consisting of Herzog & de Meuron, TFP Farrells and Arup, opened at the end of 2021 – while Thonik developed a visual identity that works across the institution's physical and digital platforms.

M+ Museum of Visual Culture's visual identity uses a range of mid-tone colours – selected to be tonally equal to 50% black. Ranging from mid-grey to vibrant orange/cyan and purple/pink, these colours reflect Hong Kong's urban fabric: grey high rises and colourful, neon, commercial communication.


This project has been longlisted in the graphic design category of Dezeen Awards 2022.

Designer: Studio Thonik, Herzog & de Meuron, TFP Farrells and Arup

Project: M+ Museum of Visual Culture

Sponsors

  • dezeen-awards-2021-sponsor-google
  • dezeen-awards-2021-sponsor-dodds-and-shute
  • One Hundred Shoreditch
  • Moda
  • Solus

Media partners

  • dezeen-awards-2021-media-partner-stir
  • dezeen-awards-2021-media-partner-ADF
  • dezeen-awards-2021-media-partner-position
  • dezeen-awards-2021-media-partner-designwire
  • dezeen-awards-2021-media-partner-v2com-newswire
  • Global Design Awards Lab