The BA (Hons) Visual Design course at Istituto Marangoni provides students with graphic skills in drawing, digital software, composition and typography.
Today's graphic designers not only work with technical images; they consider the look and feel of the design and understand the message they need to communicate and their audience. Visual designers take on a 360-degree view of the creative design process.
Our three-year BA (Hons) Visual Design course investigates visual design communication by working on innovative ideas in graphic design and new media for all fields of the creative industries.
The course covers the most important digital software, drawing and design elements of typography and lettering, colour, print, layout composition and visual hierarchy, packaging and signage.
Participants also tackle theories of perception, contemporary realities and sociocultural scenarios to create meaningful designs.
They learn how to communicate through visual language and storytelling, including video and new media.
Participants learn how to give a balanced and functional voice to a company, product or service and apply creative solutions to marketing concepts in order to sell or promote products and ideas through design.
Participants experience 'real world' project development, collaborating in industry projects with companies looking for original and innovative contributions.
Throughout their projects, participants receive feedback and guidance, while communication skills provide a professional approach in negotiating and presenting ideas.
Top image: by Istituto Marangoni.
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