Master in Product Management and Design Innovation at IE Business School and IE School of Architecture and Design
IE Business School and IE School of Architecture and Design’s Master in Product Management and Design Innovation course sits at the crossroads between design, business strategy, technology and AI.
Course details
School: IE Business School and IE School of Architecture and Design
Course: Master in Product Management & Design Innovation
Type: Postgraduate
Location: Madrid, Spain
Course dates: starting September 2027 for 10 months (full-time, in-person)
Application deadline: 8 January 2027
Course overview
The Master in Product Management and Design Innovation at IE University connects design, business strategy, technology and AI to turn opportunities into products, services and experiences that create meaningful value.
Jointly delivered by IE Business School and IE School of Architecture and Design, the programme brings creative and commercial perspectives into one integrated learning experience.
Students explore the complete product lifecycle, from understanding user needs and identifying opportunities to developing prototypes, validating business models and preparing solutions for market. AI is integrated throughout the learning journey to support research, experimentation and product development.
Three progressive studios, design sprints and a capstone project developed alongside an industry partner allow students to apply their learning to practical challenges and build a portfolio of work.
What will I learn during this course?
Students learn to understand customer needs, identify opportunities and turn ideas into products, services and experiences that create value.
They develop creative problem-solving, strategic thinking, collaboration and communication skills, alongside practical experience in testing ideas, building prototypes and bringing solutions to market.
They also explore how AI can support research, creativity and decision-making throughout the product development process.
What are the requirements?
The programme welcomes recent graduates and early-career professionals from diverse backgrounds, including design, business, marketing, engineering and technology.
It is designed for candidates who want to connect business strategy with design and innovation, develop ideas from concept to market and build the skills to grow into product leadership roles.
Previous programming or technical coding experience is not required.
What facilities and resources are available?
Students become part of IE University’s international community, connecting with peers, faculty, alumni and industry leaders across business and design.
Studios, design sprints and projects with partner organisations provide opportunities to work on real challenges, learn from professional perspectives and build a portfolio.
This collaborative environment supports experimentation, networking and the exchange of ideas across disciplines.
What career prospects can I expect upon graduating?
The program prepares graduates to pursue careers across product management and strategy, design and innovation, business transformation and entrepreneurship.
Depending on their background and chosen concentration, graduates can contribute to the development of digital products, physical products, services and experiences within established organisations, consultancies or new ventures.
Who teaches this course?
The course is lead by academic director, Joaquín Márquez.
The teaching faculty brings together professors from IE Business School and IE School of Architecture and Design, combining academic expertise with professional experience and strong industry connections.
Their complementary perspectives connect business strategy, design and innovation with current industry practice.
