Dezeen has collaborated with vehicle brand Rivian to host a talk at its New York showroom, exploring the power of scents in connecting people to landscapes and evoking memories.

The talk welcomes fragrance maker and founder of sensory marketing agency Detroit Wick, Doug Schwartz, and marketing specialist at Rivian, Tony Everett, and is moderated by Dezeen's US reporter, Ellen Eberhardt.

The talk is part of Rivian's Design Electric Weekend, a programme of events taking place at the showroom that includes a panel discussion hosted by Schwartz on 28 February and a workshop by fashion brand Gumtree Golf & Nature Club on 1 March.

Scent: The Invisible Dimension of Design takes place from 6:30pm to 9:00pm on 27 February 2026 at Rivian Space, 461 West 14th Street, New York City, New York 10014, USA.