2022 results

An Interactive Spatial Design and Scenography for Jacquemus at Selfridges
by Random Studio

An Interactive Spatial Design and Scenography for Jacquemus at Selfridges by Random Studio
Photo by Random Studio

Random Studio has created a multi-sensory experience for a fashion brand in London United Kingdom.

The project is located in and around London's Selfridges department store, on Oxford Street. The design was conceived as a multi-sensory experience for the occasion of the brand's new collection 'Le Bleu'.

A series of playful indoor and outdoor spatial interventions was put in place, each accented by a commissioned scent scape which infused the store with waves of nostalgia for the hot summers of the South of France, all the while adding a dash of the brand’s signature wit.

By intermingling spatial design and interactive scenography with an olfactory experience, the space offers visitors a memorable holiday away from the everyday.


This project has been shortlisted in the large retail interiors category of Dezeen Awards 2022.

Designer: Random Studio

Project: An Interactive Spatial Design and Scenography for Jacquemus at Selfridges

Vote for this project! www.dezeen.com/awards/vote
Voting closes on 10 October.

Sponsors

  • dezeen-awards-2021-sponsor-google
  • dezeen-awards-2021-sponsor-dodds-and-shute
  • One Hundred Shoreditch
  • Solus

Media partners

  • dezeen-awards-2021-media-partner-stir
  • dezeen-awards-2021-media-partner-ADF
  • dezeen-awards-2021-media-partner-position
  • dezeen-awards-2021-media-partner-designwire
  • dezeen-awards-2021-media-partner-v2com-newswire
  • Global Design Awards Lab