Interview
"Average customer doesn't care terribly much about sustainability" says LVMH US head
Louis Vitton, Dior and Tiffany & Co owner LVMH is aiming to become more sustainable – but not because customers are demanding it, explains the CEO of the luxury goods company's North America arm, Anish Melwani, in this exclusive interview. More about "Average customer doesn't care terribly much about sustainability" says LVMH US head