News: department store Selfridges has appointed British architect David Chipperfield to redesign the east side of its flagship store on London's Oxford Street. More about David Chipperfield to overhaul London's Selfridges department store
An immersive experience by Campaign and The Future Laboratory that takes visitors on a journey to find a scent that matches their personality opens this week at London department store Selfridges (+ slideshow).
More about Selfridges' Fragrance Lab attempts to distill your character into a scent
Selfridges has collaborated with mobile phone company HTC to create a temporary 1,700 square metre skatepark replete with ramps, rails, benches and banks, in the middle of London's West End. More about Former Selfridges hotel converted into Britain's largest indoor skatepark
The window of London department store Selfridges has been dressed with a selection of new inventions by British designer Dominic Wilcox, including a reverse listening device and binoculars for viewing the future (+ slideshow). More about Dominic Wilcox's absurd inventions displayed in Selfridges' window
An events space designed by Rem Koolhaas' OMA has opened in the basement of London department store Selfridges, featuring a circular amphitheatre, vivid green columns and a stripy monochrome floor (+ slideshow). More about OMA's Imaginarium hosts lectures in Selfridges' basement
This movie we filmed at Dezeen's pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail. More about Augmented reality demonstration at Dezeen's Imagine Shop for Selfridges
Visitors to London department store Selfridges can take a virtual reality tour created by technology company Inition inside a helmet by fashion designer Gareth Pugh (+ slideshow). More about "Immersive virtual world" by Gareth Pugh and Inition installed at Selfridges
Architecture firm OMA has designed a temporary auditorium for the basement of London department store Selfridges (+ slideshow). More about OMA's temporary auditorium at Selfridges features mirrored walls and an Op Art floor
Alex Cochrane Architects has created a space for shoppers at London department store Selfridges to find peace and quiet amid the bustling emporium (+ slideshow). More about The Silence Room at Selfridges by Alex Cochrane Architects
Famous brands including Heinz, Marmite and Levi's have produced limited editions of their products with no brand names on the packaging for London department store Selfridges. More about No Noise de-branded design at Selfridges
A geometric sculpture grows from a column and branches across the ceiling of the new designer menswear space designed by architect Alex Cochrane for London department store Selfridges. More about Selfridges Men's Designer Space by Alex Cochrane
Fashion brand Louis Vuitton has collaborated with Japanese artist Yayoi Kusama to create a collection of garments featuring Kusama's obsessional polka dot patterns for a concept store at Selfridges department store in London (+ slideshow). More about Louis Vuitton & Kusama concept store at Selfridges
Sports brand Nike has opened a temporary shop showcasing the future of sport at Selfridges in London and Dezeen readers can win one of 25 pairs of tickets to an exclusive event we're hosting there next Thursday, featuring Nike's global creative director for the Olympics Martin Lotti in conversation with Dezeen editor-in-chief Marcus Fairs about the brand's latest innovations for the London 2012 games. More about Nike+ House of Innovation at Selfridges
London studio FAT have completed the womenswear department of London department store Selfridges using angular structures and painted floor patterns in clashing colours. More about Selfridges 3rd Central by FAT
Designersblock have curated seven window installations by designers KithKin, Postlerferguson (above), Matthew Plummer-Fernandez and others at Selfridges department store in London. More about Selfridges windows curated by Designersblock
The Wonder Room at Selfridges department store in London is hosting an exhibition of jewellery influenced by the natural world, described as "a heady mix of taxidermy, genetic-engineered jewellery and natural pearls". More about Natural History at Selfridges
The Wonder Room at Selfridges department store in London is hosting an exhibition of new work by Dutch designer Eric Klarenbeek. More about Eric Klarenbeek at Selfridges
We're rounding off Dezeen's Klein Dytham day with their recently completed Wonder Room, a major refit of part of the ground floor at Selfridges department store in Oxford Street, London. More about Wonder Room at Selfridges by Klein Dytham Architecture
Fashion Architecture Taste have sent us images of 1.51 Miles of String, a temporary shop within Selfridges department store in London. More about FAT at Selfridges
Rolf Sachs has created a window display at Selfridges department store in London, featuring new work by the designer. More about Rolf Sachs at Selfridges