The "pop-up" project is part of a series of installations at Selfridges to coincide with the exhibition Surreal Things: Surrealism and design, which opened at the V&A museum earlier this week.
Sam Jacob of FAT explains the project: "This is not a shop, or rather it’s not quite a shop. It reworks Marcel Duchamps ‘Mile of String’ exhibition design for the 1942 ‘First Papers of Surrealism’ exhibition in New York.
"Here, the length of string is determined by the distance between Selfridges and the V&A, respectively the Museum and partner for the Surrealism and design exhibition. This as-the-crow-flies measurement has been threaded around the space to create a web like installation.
"The 1.51 miles have been tangled, hooped and slung to form a very different kind of space, a grotto of geography."
>> see also Rolf Sachs at Selfridges