Undulating hills and winding rivers are translated into the letters of Vermont's updated tourism logo, designed by creative agency DNCO as part of a wider rebrand for the US state. More about DNCO brings "handmade quality" to Vermont's revamped logo
Social media platform Instagram has updated its brand identity with elements such as a refreshed, "bolder and simpler" wordmark and updated typographic elements across the platform. More about Instagram redesigns its wordmark for first time in a decade
Lisbon football club Sporting Clube de Portugal has unveiled an updated badge and identity, designed by branding agency Jones Knowles Ritchie to mark its 120th anniversary. More about Sporting CP unveils 1940s-informed rebrand that "stays faithful to the club's legacy"
IKEA Canada has launched a marketing campaign where dinnerware, towels, furniture and more have been arranged to resemble the national flags of teams competing in the 2026 FIFA World Cup. More about IKEA Canada arranges familiar homeware into World Cup team flags
The US government has selected American design executive Peter Arnell to serve as the chief brand architect within the newly formed National Design Studio and shape the identity of a "different type of government". More about Peter Arnell selected as America's first chief brand architect
New York branding agency Mischief has worked with US news outlet National Public Radio on an ongoing campaign that replaces its well-known NPR logo with three-letter questions, in light of federal defunding. More about Mischief switches NPR logo letters with "the hard questions" in branding campaign
South African designer Peet Pienaar has created a bold, contextually led visual identity for BLE$$, a payment network that aims to make it easier for the country's rural population to transact digitally. More about Peet Pienaar designs BLE$$ identity to challenge Western-centric financial branding
New York design agency Order has created a new visual identity for the Frank Lloyd Wright Building Conservancy, which is informed by Wright's red square used in his signatures and a set of wooden blocks the architect used in childhood. More about Frank Lloyd Wright Conservancy rebrand highlights "profound void" of lost buildings
Carmaker BMW has unveiled a logo for its newly launched, standalone brand BMW Alpina, dedicated to high-end performance vehicles. More about BMW reveals "calm and confident" logo for performance brand Alpina
Design studio Wunder Werkz has designed the visual identity for Brutø, a Michelin Star-winning restaurant in Denver, Colorado, USA that explores Brutalism through food. More about Wunder Werkz designs "raw" visual identity for brutalist restaurant Brutø
American crisp brand Lay's has updated its classic red and yellow logo with sunbeams to celebrate the almost 100-year-old brand's agricultural heritage. More about Lay's rebrand roots identity in "real, farm-grown potatoes"
On the eve of its 98th anniversary, Italian football club AS Roma has unveiled an updated logo that hearkens back to its original crest from 1927. More about AS Roma ditches logo for "progressive return" of historic crest
Following low-key logo updates from Google and Walmart, we've rounded up five recent rebrands that were barely noticeable. More about Can you spot the difference in these five subtle rebrands?
Design studio LoveFrom has completed a rebrand for William Stout Architectural Books in San Francisco, including a custom typeface, logo and a suite of whimsical illustrations for decorating bookmarks and other paraphernalia. More about Jony Ive's LoveFrom updates visual identity for iconic architectural bookshop
Google has quietly updated its logo, debuting a soft-focus version of the G icon first introduced by the tech company in 2015. More about Google's G logo receives first makeover in 10 years
Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands. More about Amazon creates "more empathetic smile" for first logo update in 20 years
Foster + Partners Industrial Design has started developing wearable technology and consumer electronics as it rebrands with a Pentagram-designed graphic identity and dedicated website. More about Rebranded Foster + Partners Industrial Design set to produce wearable gadgets
Car brand Honda has unveiled a redesigned H mark for its future electric vehicles, which is the first significant update of its logo since the 1980s. More about Honda unveils revamped logo for "historic transformation"
From car companies unveiling new identities as part the shift to electric vehicles to a kitchen-cupboard favourite getting its first new look in more than a century, here are the top seven rebrands and logo redesigns of 2024. More about The top rebrands and logo redesigns of 2024
After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses the rebrand. More about "The future Jaguar is offering feels baffling rather than visionary"