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Branding

  • Inflight meal tray and dishes by Nendo for Japan Airlines

    Origami crane informs Nendo's minimalist overhaul of Japan Airlines amenity kits

    Nendo has completed a comprehensive makeover of all of Japan Airlines' in-flight amenities, from meal trays to slippers and earplug wrappers, which draws on the lines of a paper crane. More

    Jennifer Hahn | 27 January 2021 | Leave a comment
  • Pentagram's brand identity for MIDI

    Pentagram designs "future-proof" sonic logo for digital music standard MIDI

    MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. More

    Cajsa Carlson | 26 January 2021 | Leave a comment
  • Burger King logo evolution

    Dezeen Weekly

    Dezeen Weekly

    Burger King's new branding features in today's Dezeen Weekly newsletter

    The latest edition of our Dezeen Weekly newsletter features Burger King's first rebrand in 20 years. More

    Karen Anderson | 14 January 2021 | Leave a comment
  • Burger King logo evolution

    Rebrand takes Burger King back to "when it looked at its best" says designer

    Burger King's first rebrand in 20 years focuses on the American fast-food restaurant's food and its past says its designer Lisa Smith, executive creative director at Jones Knowles Ritchie. More

    Tom Ravenscroft | 12 January 2021 | Leave a comment
  • General Motors logo redesign 2021

    General Motors revamps logo to reflect drive towards "all-electric future"

    American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. More

    Jennifer Hahn | 11 January 2021 | Leave a comment
  • Burger King new logo

    Burger King reveals simplified logo as part of first rebrand in 20 years

    American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie. More

    Tom Ravenscroft | 9 January 2021 | Leave a comment
  • Kia signature logo

    Kia Motors reveals angular logo that "resembles a handwritten signature"

    South Korean car manufacturer Kia Motors has unveiled a new logo, which connects the letters of its name in an unbroken line. More

    Tom Ravenscroft | 7 January 2021 | Leave a comment
  • Pentagram creates new visual identity for The Moholy-Nagy Foundation

    Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More

    Natashah Hitti | 3 January 2021 | Leave a comment
  • Graphics from Sillages Paris rebrand by Dad Agency

    Digital perfumery Sillages Paris receives radical technicolour rebrand

    DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris. More

    Jennifer Hahn | 11 December 2020 | Leave a comment
  • OlssønBarbieri cuts out plastic in minimalist CF18 Chocolatier packaging

    OlssønBarbieri makes minimalist chocolate packaging for CF18 Chocolatier

    Plastic makes way for moulded paper in this chocolate packaging designed by Norwegian practice OlssønBarbieri to inspire a more mindful approach to materials. More

    Jennifer Hahn | 12 October 2020 | Leave a comment
  • Google ditches signature envelope for revamped Gmail logo

    Google ditches signature Gmail envelope in revamped logo

    liThe envelope stamped with the red letter M, which has featured in every Gmail logo since its launch in 2004, has been abandoned as part of a new simplified, multi-coloured brand identity for Google's G Suite tools. More

    Jennifer Hahn | 7 October 2020 | Leave a comment
  • Hem launches new brand identity by Made Thought

    Hem launches new brand identity by Made Thought

    Dezeen promotion: Swedish furniture company Hem has launched a new visual identity featuring shapes based on popular products from its archive. More

    Dezeen staff | 17 September 2020 | Leave a comment
  • Pentagram designs new brand identity for Rolls Royce Motor Cars

    Rolls-Royce unveils "confident but quiet" rebrand by Pentagram

    Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. More

    Natashah Hitti | 25 August 2020 | Leave a comment
  • House of van Schneider designs minimal logo for NASA's Mars mission

    Design studio House of van Schneider has created a visual identity for NASA's Mars 2020 mission, which condenses the red planet, the Earth and the rover into three simple, flat shapes. More

    Natashah Hitti | 23 August 2020 | Leave a comment
  • Toyota rebrands with 2D logo and abandons wordmark

    Toyota rebrands with flat logo and abandons wordmark

    Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark. More

    Natashah Hitti | 22 July 2020 | Leave a comment
  • Nissan latest car brand to roll out flat logo

    Nissan latest car brand to roll out flat logo

    Japanese car brand Nissan has joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat, two-dimensional logo. More

    Natashah Hitti | 16 July 2020 | Leave a comment
  • Designs of the Year 2020 nominees include the CDC's coronavirus render

    Iconic Covid-19 images designed to create "a feeling of alarm" says CDC medical illustrator Dan Higgins

    A medical illustrator behind the first 3D images of the coronavirus particle has spoken to Dezeen about how his team branded an invisible disease that "needed an identity". More

    Marcus Fairs | 14 May 2020 | Leave a comment
  • Stockholm studio Snask at Forward Festival

    "Don't mix rock 'n' roll with the professional" says Snask founder at Forward Festival

    In the fifth and final part of today's collaboration between Virtual Design Festival and Forward Festival, Fredrik Öst explains how his creative agency Snask ended up acquiring a rock band. More

    Cajsa Carlson | 17 April 2020 | Leave a comment
  • Pentagram "future-proofs" Thames & Hudson with latest rebrand

    Pentagram "future-proofs" Thames & Hudson with latest rebrand

    Pentagram has designed a fresh visual identity for publishing house Thames & Hudson that is "part modernisation and part restoration". More

    Natashah Hitti | 3 April 2020 | Leave a comment
  • Fountain branding by Pentagram

    Pentagram designs branding for CBD sparkling drink Fountain to "stand out"

    Pentagram has created the brand identity for Fountain, a craft CBD sparkling-water drink, to feature curving lines modelled on the shape of the letter "f". More

    Kristine Klein | 20 March 2020 | Leave a comment
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More Branding stories

Dezeen's top 10 home interiors of 2020

Dezeen's top home interiors of 2020: MA House by Timothee Mercier

Natalie Dionne raises Forest House I on three-metre stilts for better light and views

Forest House I by Natalie Dionne Architecture

Opposite Office proposes turning US Capitol into "fortress to protect democracy"

Capitol Castle by Opposite Office

Supertall skyscrapers linked by planted terraces to be built in Shenzhen by Zaha Hadid Architects

A visual of the supertall Tower C by Zaha Hadid Architects in Shenzhen
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Burger King reveals simplified logo as part of first rebrand in 20 years

Burger King new logo

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Highlights

  • Paris and skyscraper architecture puffer jackets

    Architecture


    Virgil Abloh skyscraper jacket

    Architecture


    Virgil Abloh skyscraper jacket

  • Architecture


    Kate Macintosh wins Jane Drew Prize

    Architecture


    Kate Macintosh wins Jane Drew Prize

  • A visual of the exterior of the Australian Underwater Discovery Centre by Baca Architects

    Architecture


    Whale-shaped marine observatory

    Architecture


    Whale-shaped marine observatory

  • Egg Rack #03 from The Egg Rack Made a Disclaimer by Liang-Jung Chen

    Design


    Wobbly egg-racks

    Design


    Wobbly egg-racks

  • Cambridge Mosque

    Architecture


    Cambridge mosque

    Architecture


    Cambridge mosque

  • Sou Fujimoto's House of Hungarian Music nearing completion in Budapest

    Architecture


    Sou Fujimoto Budapest

    Architecture


    Sou Fujimoto Budapest

  • The Commode by Harry Grundy from 19 Chairs project

    Furniture


    Lockdown chairs

    Furniture


    Lockdown chairs

  • Noa sit-stand desk by Benchmark in the seated setting

    Furniture


    Furniture for working from home

    Furniture


    Furniture for working from home

  • Grand Hotel in Nieuwpoort, Belgium by David Chipperfield Architects

    Residential


    David Chipperfield apartments

    Residential


    David Chipperfield apartments

  • Jorge Ramón Giacometti Taller de Arquitectura

    Residential


    Eucalyptus-wood house

    Residential


    Eucalyptus-wood house

  • The exterior of the Floris hotel extension by NOA

    Hotels


    Hotel on stilts

    Hotels


    Hotel on stilts

  • Josef and Anni Albers

    Books


    Josef and Anni Albers designs

    Books


    Josef and Anni Albers designs

  • Vessel by Heatherwick Studio

    Architecture


    Heatherwick's Vessel closes

    Architecture


    Heatherwick's Vessel closes

  • The stained-wood exterior of the floating house by i29

    Residential


    Floating house

    Residential


    Floating house

  • Capitol Castle by Opposite Office

    Architecture


    Capitol Castle

    Architecture


    Capitol Castle

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