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Branding

  • "Dead architects' names are the perfect secret ingredient for selling loads of mediocre merch"

    Architecture-branded products like Kith and New Balance's recently released Frank Lloyd Wright sneakers undermine the values of the profession, writes Ryan Scavnicky. More

    Ryan Scavnicky | 6 June 2023 | Leave a comment
  • Seven colourful and playful packaging designs from Dezeen's Pinterest

    Recent pins on our packaging design board are some of the most popular on Dezeen's Pinterest. We round up the seven most colourful and playful projects. More

    Saudatu Bah | 1 May 2023 | Leave a comment
  • Siegel+Gale creates "authentic" branding for US Army

    American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. More

    Ben Dreith | 6 April 2023 | Leave a comment
  • Fanta rebrands with "truly playful" global identity

    Coca-Cola's design team and creative agency Jones Knowles Ritchie have overhauled drink brand Fanta's logo to give it a unified global identity based on fun. More

    Tom Ravenscroft | 4 April 2023 | Leave a comment
  • This week we revealed Pepsi's first rebrand in 14 years

    This week on Dezeen, we published drinks brand Pepsi's new logo, which drew from the past and looked to the future while aiming to be "undeniably Pepsi". More

    Tom Ravenscroft | 1 April 2023 | Leave a comment
  • New York City unveils controversial revamp of "I ♥ NY" logo

    The City of New York has released an updated version of its unofficial emblem – Milton Glaser's iconic "I ♥ NY" logo – as part of a citywide campaign to "inspire optimism and civic action" post-pandemic. More

    Jennifer Hahn | 22 March 2023 | Leave a comment
  • Soap-in-a-can brand Kankan receives "elevated" redesign by Morrama and Two Times Elliott

    Kankan, a brand that sells hand and body wash in fizzy drink-style cans, has upgraded its packaging with a new visual identity and a reusable clip-on pump. More

    Amy Frearson | 17 March 2023 | Leave a comment
  • Nokia unveils angular logo as part of its first rebrand in 45 years

    In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. More

    Amy Peacock | 10 March 2023 | Leave a comment
  • 7UP rebrands with fresh look that is "all about being uplifting"

    Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand. More

    Tom Ravenscroft | 8 March 2023 | Leave a comment
  • Jony Ive designs coronation emblem with "gentle modesty" for King Charles III

    Buckingham Palace has recruited former Apple designer Jony Ive to create the logo for the coronation of King Charles III, depicting a crown formed from the national flowers of the United Kingdom's four nations. More

    Jennifer Hahn | 13 February 2023 | Leave a comment
  • Paris 2024 reveals pair of French Revolution hats as Olympic and Paralympic Games mascots

    The Paris 2024 Olympics and Paralympics has unveiled its mascots for the upcoming sports event in the form of two cartoon-style characters shaped like traditional Phrygian caps, which signified freedom during the French Revolution. More

    Jane Englefield | 17 November 2022 | Leave a comment
  • Thonik updates Dutch Design Week's graphic identity for 20th anniversary

    Amsterdam studio Thonik took cues from the typography of graphic design legend Wim Crouwel to create a fresh identity for Dutch Design Week, marking two decades since the inception of northern Europe's largest design festival in Eindhoven. More

    Jane Englefield | 1 November 2022 | Leave a comment
  • &Walsh uses AI to create branding for nuclear energy advocate

    American creative agency &Walsh has created the branding for the website of nuclear energy advocate Isodope using AI image generator DALL-E 2. More

    Ben Dreith | 18 October 2022 | Leave a comment
  • Citroën returns to original logo to create "symbol of progress" for electric era

    French car manufacturer Citroën has unveiled a new logo that recalls the brand's original 1919 logo, to mark the start of a "dynamic era" and its mission to make electric vehicles more accessible. More

    Alice Finney | 30 September 2022 | Leave a comment
  • IOC reveals "vibrant" brand identity for the Olympics

    The International Olympic Committee has unveiled its brand identity for the Olympics, which includes custom typefaces, illustrations and graphics that aim to bring the legacy of the games into the modern world. More

    Alice Finney | 28 September 2022 | Leave a comment
  • OlssønBarbieri plays with Bordeaux wine rules in Château Picoron rebrand

    To reflect the restrictive winemaking regulations in the French region of Bordeaux, Norwegian studio OlssønBarbieri set itself constraints when coming up with a playful brand identity and packaging design for the winery Château Picoron. More

    Rima Sabina Aouf | 21 September 2022 | Leave a comment
  • Peter Saville unveils "subtle but necessary" update to Aston Martin logo

    British luxury carmaker Aston Martin has revealed an update to its winged logo created by legendary designer Peter Saville. More

    Nat Barker | 20 July 2022 | Leave a comment
  • Dark Igloo rebrands magic mushrooms with "trustworthy" identity for PLANT dispensary

    Subtle references to the experience of taking magic mushrooms are incorporated into the branding and packaging that Brooklyn studio Dark Igloo has designed for psilocybin dispensary PLANT. More

    Jennifer Hahn | 27 June 2022 | Leave a comment
  • Kanye West gives McDonald's burger box understated redesign

    American musician Kanye West, now officially called Ye, has collaborated with Muji industrial designer Naoto Fukasawa to reimagine the packaging at fast-food chain McDonald's. More

    Alice Finney | 22 June 2022 | Leave a comment
  • Rolls-Royce updates Spirit of Ecstasy figurine to be "more streamlined and graceful than ever"

    British car brand Rolls-Royce has redesigned the female figurine that adorns its bonnets as part of its effort to make its electric vehicles more aerodynamic. More

    Alice Finney | 8 February 2022 | Leave a comment
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More Branding stories

Foster + Partners embodies "creative spirit of Mumbai" with first Apple Store in India

Apple Store Mumbai by Foster + Partners

Worrell Yeung renovates New York farm with collection of "cousin" wood-clad buildings

Two black timber barn-style buildings by Worrell Yeung

Aron Himmelfarb extends Hudson Valley brewery with Corten-steel tasting room

Two-storey Corten steel tasting room at the Lasting Joy Brewery

Foster + Partners designs sweeping terminal for "air taxi services" in Dubai

Render of the Dubai International Airport vertiport
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Espacio 18 Arquitectura cantilevers a sculptural concrete house in Oaxaca

Casa del Alma by Espacio 18 Arquitectura

Ten buildings that became embroiled in legal battles

Exterior of the Mole House by Adjaye Associates

Popular jobs

Featured jobs

Ten different and everyday uses for bioplastics

Photo of bioplastic sequins

Block722 nestles O Lofos house into Crete mountainside

Aerial view of O Lofos and the hillside

Dezeen Events Guide

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Highlights

  • Tour Triangle render by Herzog & de Meuron

    Skyscrapers


    Paris skyscraper ban

    Skyscrapers


    Paris skyscraper ban

  • Technology


    Apple AR headset

    Technology


    Apple AR headset

  • Exterior of the brick Casa de Musica school by Colectivo C733 with a cantilevered timber roof

    Architecture


    Brick music school

    Architecture


    Brick music school

  • Tacombi outdoor dining shelter New York

    Architecture


    NYC sidewalk dining shelters

    Architecture


    NYC sidewalk dining shelters

  • Circular timber Serpentine Pavilion by Lina Ghotmeh

    Architecture


    2023 Serpentine Pavilion

    Architecture


    2023 Serpentine Pavilion

  • Poetics of Necessity – Polish pavilion at the 2023 London Design Biennale

    Design


    Windows for Ukraine

    Design


    Windows for Ukraine

  • Red kitchen interior

    Interiors


    Cherry red interiors

    Interiors


    Cherry red interiors

  • Exterior of Breuer Building

    Architecture


    Sothebys buys Breuer Building

    Architecture


    Sothebys buys Breuer Building

  • Venice Architecture Biennale review

    Architecture


    Venice Architecture Biennale review

    Architecture


    Venice Architecture Biennale review

  • A white cube house on a street corner with telephone poles

    Architecture


    Austere Mexican home

    Architecture


    Austere Mexican home

  • 20 Berkeley restaurant in London by Pirajean Lees

    Restaurants/bars


    Pirajean Lees restaurant

    Restaurants/bars


    Pirajean Lees restaurant

  • Neom architects at Venice Architecture Biennale

    Architecture


    Neom "unwelcome" in Venice

    Architecture


    Neom "unwelcome" in Venice

  • Photo of Jonathan Anderson

    Interiors


    Jonathan Anderson interview

    Interiors


    Jonathan Anderson interview

  • Angelus Novus Vault by SOM and Princeton University

    Pavilions


    SOM and Princeton University AR

    Pavilions


    SOM and Princeton University AR

  • LOHA dance school

    Architecture


    California dance school

    Architecture


    California dance school

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