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Branding

  • INter Milan logo redesign

    Inter Milan removes letters FC from badge in push to be "an icon of culture"

    Italian football club Inter Milan has revealed a minimal logo created by graphic design studio Bureau Borsche as part of an effort to promote itself beyond sports. More

    Tom Ravenscroft | 6 April 2021 | Leave a comment
  • Volkswagen rebrands to Voltswagen in the US

    Confusion as Volkswagen claims it is rebranding itself as Voltswagen

    German car brand Volkswagen announced that it is changing its name to Voltswagen in the USA, but the move turned out to be an early April Fool's Day joke. More

    Tom Ravenscroft | 31 March 2021 | Leave a comment
  • Peugeot logo

    Dezeen Weekly

    Dezeen Weekly

    Peugeot's new logo features in today's Dezeen Weekly newsletter

    The latest edition of our Dezeen Weekly newsletter includes Peugeot's new logo featuring a lion's head that recalls its 1960s emblem. More

    Karen Anderson | 4 March 2021 | Leave a comment
  • Peugeot logo

    Peugeot removes lion's body from logo for first time in almost 50 years

    French car brand Peugeot has unveiled a redesigned logo, featuring a lion's head that recalls its 1960s emblem, as part of a rebrand to mark a new era of electric car manufacturing. More

    Tom Ravenscroft | 1 March 2021 | Leave a comment
  • Inflight meal tray and dishes by Nendo for Japan Airlines

    Origami crane informs Nendo's minimalist overhaul of Japan Airlines amenity kits

    Nendo has completed a comprehensive makeover of all of Japan Airlines' in-flight amenities, from meal trays to slippers and earplug wrappers, which draws on the lines of a paper crane. More

    Jennifer Hahn | 27 January 2021 | Leave a comment
  • Pentagram's brand identity for MIDI

    Pentagram designs "future-proof" sonic logo for digital music standard MIDI

    MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. More

    Cajsa Carlson | 26 January 2021 | Leave a comment
  • Burger King logo evolution

    Dezeen Weekly

    Dezeen Weekly

    Burger King's new branding features in today's Dezeen Weekly newsletter

    The latest edition of our Dezeen Weekly newsletter features Burger King's first rebrand in 20 years. More

    Karen Anderson | 14 January 2021 | Leave a comment
  • Burger King logo evolution

    Rebrand takes Burger King back to "when it looked at its best" says designer

    Burger King's first rebrand in 20 years focuses on the American fast-food restaurant's food and its past says its designer Lisa Smith, executive creative director at Jones Knowles Ritchie. More

    Tom Ravenscroft | 12 January 2021 | Leave a comment
  • General Motors logo redesign 2021

    General Motors revamps logo to reflect drive towards "all-electric future"

    American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. More

    Jennifer Hahn | 11 January 2021 | Leave a comment
  • Burger King new logo

    Burger King reveals simplified logo as part of first rebrand in 20 years

    American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie. More

    Tom Ravenscroft | 9 January 2021 | Leave a comment
  • Kia signature logo

    Kia Motors reveals angular logo that "resembles a handwritten signature"

    South Korean car manufacturer Kia Motors has unveiled a new logo, which connects the letters of its name in an unbroken line. More

    Tom Ravenscroft | 7 January 2021 | Leave a comment
  • Pentagram creates new visual identity for The Moholy-Nagy Foundation

    Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More

    Natashah Hitti | 3 January 2021 | Leave a comment
  • Graphics from Sillages Paris rebrand by Dad Agency

    Digital perfumery Sillages Paris receives radical technicolour rebrand

    DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris. More

    Jennifer Hahn | 11 December 2020 | Leave a comment
  • OlssønBarbieri cuts out plastic in minimalist CF18 Chocolatier packaging

    OlssønBarbieri makes minimalist chocolate packaging for CF18 Chocolatier

    Plastic makes way for moulded paper in this chocolate packaging designed by Norwegian practice OlssønBarbieri to inspire a more mindful approach to materials. More

    Jennifer Hahn | 12 October 2020 | Leave a comment
  • Google ditches signature envelope for revamped Gmail logo

    Google ditches signature Gmail envelope in revamped logo

    liThe envelope stamped with the red letter M, which has featured in every Gmail logo since its launch in 2004, has been abandoned as part of a new simplified, multi-coloured brand identity for Google's G Suite tools. More

    Jennifer Hahn | 7 October 2020 | Leave a comment
  • Hem launches new brand identity by Made Thought

    Hem launches new brand identity by Made Thought

    Dezeen promotion: Swedish furniture company Hem has launched a new visual identity featuring shapes based on popular products from its archive. More

    Dezeen staff | 17 September 2020 | Leave a comment
  • Pentagram designs new brand identity for Rolls Royce Motor Cars

    Rolls-Royce unveils "confident but quiet" rebrand by Pentagram

    Pentagram has redesigned Rolls-Royce's visual identity, updating the iconic Spirit of Ecstasy emblem to become the luxury car brand's main logo. More

    Natashah Hitti | 25 August 2020 | Leave a comment
  • House of van Schneider designs minimal logo for NASA's Mars mission

    Design studio House of van Schneider has created a visual identity for NASA's Mars 2020 mission, which condenses the red planet, the Earth and the rover into three simple, flat shapes. More

    Natashah Hitti | 23 August 2020 | Leave a comment
  • Toyota rebrands with 2D logo and abandons wordmark

    Toyota rebrands with flat logo and abandons wordmark

    Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark. More

    Natashah Hitti | 22 July 2020 | Leave a comment
  • Nissan latest car brand to roll out flat logo

    Nissan latest car brand to roll out flat logo

    Japanese car brand Nissan has joined BMW, MINI and Volkswagen in officially replacing its three-dimensional emblem with a flat, two-dimensional logo. More

    Natashah Hitti | 16 July 2020 | Leave a comment
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More Branding stories

Ten interiors with pastel colours that freshen up the home for spring

Pale yellow dining room with wooden floors

Watch a fly-through of Mars city designed for quarter of a million people

Mars city

Frank Gehry's twisted Luma Arles tower set to open in June

Frank Gehry's twisted Luma Arles tower set to open in June

Phillips Tracey squeezes brick-clad Jupp House onto site of a former garage

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Tommy Rand's self-build house features a CNC-cut spiral staircase

Spiral staircase in Tommy Rand house in Denmark

Delavegacanolasso creates prefabricated Tini home-office cabin

Tini cabin by Delavegacanolasso

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Ten lush rooftop gardens that serve as tranquil oases above the city

Ten rooftop gardens

A compact black-brick house features in today's Dezeen Weekly newsletter

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Highlights

  • Matamoros Market by Colectivo C733

    Architecture


    Mexico market

    Architecture


    Mexico market

  • A studio clad in green terrazzo

    Residential


    Terrazzo Studio

    Residential


    Terrazzo Studio

  • Church by Colab-19

    Cultural


    Pandemic church

    Cultural


    Pandemic church

  • Pale yellow dining room with wooden floors

    Lookbooks


    Pastel interiors

    Lookbooks


    Pastel interiors

  • The two designs have a similar look

    Graphics


    Winter Olympic logo

    Graphics


    Winter Olympic logo

  • 11-19 Jane Street

    Residential


    David Chipperfield apartments

    Residential


    David Chipperfield apartments

  • Mars city

    Residential


    Mars city fly-through

    Residential


    Mars city fly-through

  • La Comunal workspaces in Barcelona

    Architecture


    Lacol key projects

    Architecture


    Lacol key projects

  • The fragrance is accompanied with a digital artwork

    Highlights


    Digital fragrance

    Highlights


    Digital fragrance

  • Slate staircase in House for a Sea Dog in Genoa by Dodi Moss

    Residential


    Dodi Moss Genoa apartment

    Residential


    Dodi Moss Genoa apartment

  • Residential


    Mars city

    Residential


    Mars city

  • Architecture


    Northeast Africa architecture

    Architecture


    Northeast Africa architecture

  • Wood-clad dining area in Three Blue Ducks restaurant in Melbourne Urbnsurf by Pattern

    Restaurants/bars


    Melbourne surf park restaurant

    Restaurants/bars


    Melbourne surf park restaurant

  • Nendo soap dispenser

    Products


    Nendo soap dispensers

    Products


    Nendo soap dispensers

  • INter Milan logo redesign

    Graphics


    Inter Milan logo

    Graphics


    Inter Milan logo

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