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Branding

  • Dark Igloo rebrands magic mushrooms with "trustworthy" identity for PLANT dispensary

    Subtle references to the experience of taking magic mushrooms are incorporated into the branding and packaging that Brooklyn studio Dark Igloo has designed for psilocybin dispensary PLANT. More

    Jennifer Hahn | 27 June 2022 | Leave a comment
  • Kanye West gives McDonald's burger box understated redesign

    American musician Kanye West, now officially called Ye, has collaborated with Muji industrial designer Naoto Fukasawa to reimagine the packaging at fast-food chain McDonald's. More

    Alice Finney | 22 June 2022 | Leave a comment
  • Rolls-Royce updates Spirit of Ecstasy figurine to be "more streamlined and graceful than ever"

    British car brand Rolls-Royce has redesigned the female figurine that adorns its bonnets as part of its effort to make its electric vehicles more aerodynamic. More

    Alice Finney | 8 February 2022 | Leave a comment
  • Facebook rebrands to Meta and adopts infinity-loop logo

    Social media brand Facebook's parent company has changed its name to Meta and updated its logo to an infinity loop that resembles the letter M. More

    Alice Finney | 3 November 2021 | Leave a comment
  • Volvo latest car brand to reveal flat logo

    Swedish car manufacturer Volvo has revealed a flat, less colourful version of its longstanding Iron Mark logo. More

    Alice Finney | 29 September 2021 | Leave a comment
  • iF Design Award 2021 presents the winners of the communication and packaging design disciplines

    Dezeen promotion: the winners of the iF Design Award 2021 have been announced in nine different design disciplines in a worldwide digital award winners' campaign. More

    Dezeen staff | 29 June 2021
  • Taxi Studio designs human colon typeface for Never Too Young bowel cancer campaign

    Bristol design office Taxi Studio has created a typeface that looks like intestines as part of the branding for Never Too Young, a campaign alerting young people to the dangers of bowel cancer. More

    Jane Englefield | 20 April 2021 | Leave a comment
  • Inter Milan removes letters FC from badge in push to be "an icon of culture"

    Italian football club Inter Milan has revealed a minimal logo created by graphic design studio Bureau Borsche as part of an effort to promote itself beyond sports. More

    Tom Ravenscroft | 6 April 2021 | Leave a comment
  • Confusion as Volkswagen claims it is rebranding itself as Voltswagen

    German car brand Volkswagen announced that it is changing its name to Voltswagen in the USA, but the move turned out to be an early April Fool's Day joke. More

    Tom Ravenscroft | 31 March 2021 | Leave a comment
  • Dezeen Debate

    Dezeen Debate

    Peugeot's new logo features in today's Dezeen Weekly newsletter

    The latest edition of our Dezeen Weekly newsletter includes Peugeot's new logo featuring a lion's head that recalls its 1960s emblem. More

    Karen Anderson | 4 March 2021 | Leave a comment
  • Peugeot removes lion's body from logo for first time in almost 50 years

    French car brand Peugeot has unveiled a redesigned logo, featuring a lion's head that recalls its 1960s emblem, as part of a rebrand to mark a new era of electric car manufacturing. More

    Tom Ravenscroft | 1 March 2021 | Leave a comment
  • Origami crane informs Nendo's minimalist overhaul of Japan Airlines amenity kits

    Nendo has completed a comprehensive makeover of all of Japan Airlines' in-flight amenities, from meal trays to slippers and earplug wrappers, which draws on the lines of a paper crane. More

    Jennifer Hahn | 27 January 2021 | Leave a comment
  • Pentagram designs "future-proof" sonic logo for digital music standard MIDI

    MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. More

    Cajsa Carlson | 26 January 2021 | Leave a comment
  • Dezeen Debate

    Dezeen Debate

    Burger King's new branding features in today's Dezeen Weekly newsletter

    The latest edition of our Dezeen Weekly newsletter features Burger King's first rebrand in 20 years. More

    Karen Anderson | 14 January 2021 | Leave a comment
  • Rebrand takes Burger King back to "when it looked at its best" says designer

    Burger King's first rebrand in 20 years focuses on the American fast-food restaurant's food and its past says its designer Lisa Smith, executive creative director at Jones Knowles Ritchie. More

    Tom Ravenscroft | 12 January 2021 | Leave a comment
  • General Motors revamps logo to reflect drive towards "all-electric future"

    American automotive company General Motors has made its first substantial logo change in more than half a century as part of its pivot towards electric vehicles. More

    Jennifer Hahn | 11 January 2021 | Leave a comment
  • Burger King reveals simplified logo as part of first rebrand in 20 years

    American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie. More

    Tom Ravenscroft | 9 January 2021 | Leave a comment
  • Kia Motors reveals angular logo that "resembles a handwritten signature"

    South Korean car manufacturer Kia Motors has unveiled a new logo, which connects the letters of its name in an unbroken line. More

    Tom Ravenscroft | 7 January 2021 | Leave a comment
  • Pentagram creates new visual identity for The Moholy-Nagy Foundation

    Design consultancy Pentagram has created new branding for The Moholy-Nagy Foundation, which aims to embody the style and methods that artist and Bauhaus educator László Moholy-Nagy used in his work. More

    Natashah Hitti | 3 January 2021 | Leave a comment
  • Digital perfumery Sillages Paris receives radical technicolour rebrand

    DAD Agency has eschewed the pared-back palette of traditional perfumeries in favour of kaleidoscopic colours and 3D graphics for its rebrand of independent fragrance start-up Sillages Paris. More

    Jennifer Hahn | 11 December 2020 | Leave a comment
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More Branding stories

Harding Huebner perches Nova Residence on sloped site in North Carolina

Ten striking residential bathrooms with statement tiles

Rylett House

Deconstructivism "killed off postmodernism" says Peter Eisenman

Peter Eisenman

Annie Barrett and Hye-Young Chung create a "home within a house" in Los Angeles

Annie Barrett Centered Home LA
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Theaster Gates creates Black Chapel Serpentine Pavilion as "a space of deep reflection"

Serpentine Pavilion 2022 by Theaster Gates

"Trees aren't a novelty" says Thomas Heatherwick

Thomas Heatherwick

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Highlights

  • Aerial view of Glasshouse by Heatherwick Studio

    Architecture


    Heatherwick kinetic greenhouse

    Architecture


    Heatherwick kinetic greenhouse

  • Bright yellow covers the runway at Louis Vuitton's Spring Summer 2023 show

    Fashion


    "Racetrack" catwalk

    Fashion


    "Racetrack" catwalk

  • Barack Obama at AIA

    Architecture


    Obama on architecture

    Architecture


    Obama on architecture

  • The Estuary Hopper bus partially submerged in water

    Future Mobility Competition finalists


    Semi-amphibious bus

    Future Mobility Competition finalists


    Semi-amphibious bus

  • Balenciaga and Prada outfits can be purchased at Metas Avatars Store

    Software and web design


    Digital designer clothing

    Software and web design


    Digital designer clothing

  • Interior image of the Prada Spring Summer 2023 menswear show space by AMO

    Fashion


    Prada paper house

    Fashion


    Prada paper house

  • Office for United Nations on Lake Geneva by SOM and Burckhardt+Partner

    Architecture


    United Nations office

    Architecture


    United Nations office

  • Children's Institute designed by Frank Gehry to open in LA

    Architecture


    Frank Gehry Children's Institute

    Architecture


    Frank Gehry Children's Institute

  • Biosphere hotel room at the Treehouse hotel in Swedish Lapland

    Hotels


    BIG birdhouse-covered treehouse

    Hotels


    BIG birdhouse-covered treehouse

  • Kiln Place social housing

    Architecture


    Best British buildings

    Architecture


    Best British buildings

  • Yinka Ilori colourful pavilion at Estrel Berlin

    Pavilions


    Yinka Ilori pavilion

    Pavilions


    Yinka Ilori pavilion

  • Kanye West and Muji's McDonald's packaging design

    Products


    Kanye West McDonald's box

    Products


    Kanye West McDonald's box

  • Hotels


    Marcel Breuer brutalist hotel

    Hotels


    Marcel Breuer brutalist hotel

  • More Cabin

    Architecture


    Cantilevered chalet

    Architecture


    Cantilevered chalet

  • Aire de Repos shelter

    Architecture


    Designs for the refugee crisis

    Architecture


    Designs for the refugee crisis

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