"The future Jaguar is offering feels baffling rather than visionary"
After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses the rebrand. More
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Audi ditches four-ring logo for Chinese electric car range
Audi has unveiled the visual identity for its new Chinese EV brand, which sees the carmaker's distinctive four-ringed logo replaced with an all-caps AUDI wordmark. More
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This week we revealed Jaguar's new brand identity
This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars. More
Jaguar unveils "unique and fearless" rebrand for "complete reset"
British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars. More
Mountain Dew aims to "reclaim its legacy" with mountain-focused rebrand
Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. More
HATO creates brutalist-informed brand identity for Barbican community forum
Design studio HATO has developed a brand identity for the Barbican and Golden Lane Neighbourhood Forum that takes cues from the area's distinctive brutalist architecture. More
Sullivan's Fish Camp designed so "guests can’t be sure if it's 1982 or 2024"
South Carolina-based studios SDCO and Basic Projects have overhauled a seaside restaurant in Charleston with a nostalgic design that extends across everything from interiors to memorabilia. More
British Standard Type creates "bright and playful" font family for Yinka Ilori
Type foundry British Standard Type has developed a custom typeface for British-Nigerian designer Yinka Ilori that blends rounded and square shapes to reflect his dual heritage. More
The world is "over-branded" says Karim Rashid at Design Doha
Promotion: the world is under-designed and over-branded, designer Karim Rashid argued on stage at Design Doha Forum. More
Lamborghini redesigns bull and shield logo after 20 years
Italian automaker Lamborghini has unveiled a rebrand featuring a flat, simplified logo as part of a broader "transformation process" aimed at sustainability and decarbonization. More
Lyle's Golden Syrup changes dead lion logo after 150 years
British company Tate & Lyle Sugars has unveiled a rebrand of its Lyle's Golden Syrup for the first time since the inception of the sugar syrup brand in the late 19th century. More
BIG unveils visual identity for Denmark's 3 Days of Design festival 2024
Danish architecture firm BIG has designed the 3D graphics that define the identity of this year's 3 Days of Design festival in Copenhagen under the slogan Dare to Dream. More
Dezeen Agenda
Dezeen Agenda
Dezeen Agenda features Herman Miller's first rebrand in over two decades
The latest edition of our weekly Dezeen Agenda newsletter features the reveal of Herman Miller's new brand identity. Subscribe to Dezeen Agenda now. More
Herman Miller unveils first rebrand in over two decades
New York design studio Order has created a nostalgic new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand. More
Watch a talk with Mauro Porcini on PepsiCo's design story
Brands need to apply human-centric design principles to every aspect of their organisation, says PepsiCo's chief design officer Mauro Porcini in this exclusive talk hosted and filmed by Dezeen for the brand. More
Dezeen's top 10 rebrands and logo redesigns of 2023
In this roundup, we continue our review of 2023 with a collection of notable rebrands and logo redesigns, including Twitter's switch to "X" and a revamped look for the "I ♥ NY" logo. More
Wedge reimagines boxed wine to be "worthy of the MoMA store"
A pattern of exactly 10 half moons decorates each box of wine by California company Ami Ami, which branding agency Wedge has designed to suggest the number of glasses yielded by each carton. More
Manual creates branding for Eames Institute of Infinite Curiosity with "dynamic configurations"
San Francisco-based design agency Manual has created colourful branding for the Eames Institute of Infinite Curiosity centred around a shape-shifting, "curious" lowercase "e". More
Playful Jell-O rebrand captures jelly's "jiggly goodness"
Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. More
Layer rebrands dog supply company using colours visible to canines
Canadian dog brand Earth Rated has received a holistic overhaul from design agency Layer, encompassing new canine-friendly branding and a range of toys designed for more "stimulating, long-lasting and enjoyable play". More