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Branding

  • Paris 2024 reveals pair of French Revolution hats as Olympic and Paralympic Games mascots

    The Paris 2024 Olympics and Paralympics has unveiled its mascots for the upcoming sports event in the form of two cartoon-style characters shaped like traditional Phrygian caps, which signified freedom during the French Revolution. More

    Jane Englefield | 17 November 2022 | Leave a comment
  • Thonik updates Dutch Design Week's graphic identity for 20th anniversary

    Amsterdam studio Thonik took cues from the typography of graphic design legend Wim Crouwel to create a fresh identity for Dutch Design Week, marking two decades since the inception of northern Europe's largest design festival in Eindhoven. More

    Jane Englefield | 1 November 2022 | Leave a comment
  • &Walsh uses AI to create branding for nuclear energy advocate

    American creative agency &Walsh has created the branding for the website of nuclear energy advocate Isodope using AI image generator DALL-E 2. More

    Ben Dreith | 18 October 2022 | Leave a comment
  • Citroën returns to original logo to create "symbol of progress" for electric era

    French car manufacturer Citroën has unveiled a new logo that recalls the brand's original 1919 logo, to mark the start of a "dynamic era" and its mission to make electric vehicles more accessible. More

    Alice Finney | 30 September 2022 | Leave a comment
  • IOC reveals "vibrant" brand identity for the Olympics

    The International Olympic Committee has unveiled its brand identity for the Olympics, which includes custom typefaces, illustrations and graphics that aim to bring the legacy of the games into the modern world. More

    Alice Finney | 28 September 2022 | Leave a comment
  • OlssønBarbieri plays with Bordeaux wine rules in Château Picoron rebrand

    To reflect the restrictive winemaking regulations in the French region of Bordeaux, Norwegian studio OlssønBarbieri set itself constraints when coming up with a playful brand identity and packaging design for the winery Château Picoron. More

    Rima Sabina Aouf | 21 September 2022 | Leave a comment
  • Peter Saville unveils "subtle but necessary" update to Aston Martin logo

    British luxury carmaker Aston Martin has revealed an update to its winged logo created by legendary designer Peter Saville. More

    Nat Barker | 20 July 2022 | Leave a comment
  • Dark Igloo rebrands magic mushrooms with "trustworthy" identity for PLANT dispensary

    Subtle references to the experience of taking magic mushrooms are incorporated into the branding and packaging that Brooklyn studio Dark Igloo has designed for psilocybin dispensary PLANT. More

    Jennifer Hahn | 27 June 2022 | Leave a comment
  • Kanye West gives McDonald's burger box understated redesign

    American musician Kanye West, now officially called Ye, has collaborated with Muji industrial designer Naoto Fukasawa to reimagine the packaging at fast-food chain McDonald's. More

    Alice Finney | 22 June 2022 | Leave a comment
  • Rolls-Royce updates Spirit of Ecstasy figurine to be "more streamlined and graceful than ever"

    British car brand Rolls-Royce has redesigned the female figurine that adorns its bonnets as part of its effort to make its electric vehicles more aerodynamic. More

    Alice Finney | 8 February 2022 | Leave a comment
  • Facebook rebrands to Meta and adopts infinity-loop logo

    Social media brand Facebook's parent company has changed its name to Meta and updated its logo to an infinity loop that resembles the letter M. More

    Alice Finney | 3 November 2021 | Leave a comment
  • Volvo latest car brand to reveal flat logo

    Swedish car manufacturer Volvo has revealed a flat, less colourful version of its longstanding Iron Mark logo. More

    Alice Finney | 29 September 2021 | Leave a comment
  • iF Design Award 2021 presents the winners of the communication and packaging design disciplines

    Dezeen promotion: the winners of the iF Design Award 2021 have been announced in nine different design disciplines in a worldwide digital award winners' campaign. More

    Dezeen staff | 29 June 2021
  • Taxi Studio designs human colon typeface for Never Too Young bowel cancer campaign

    Bristol design office Taxi Studio has created a typeface that looks like intestines as part of the branding for Never Too Young, a campaign alerting young people to the dangers of bowel cancer. More

    Jane Englefield | 20 April 2021 | Leave a comment
  • Inter Milan removes letters FC from badge in push to be "an icon of culture"

    Italian football club Inter Milan has revealed a minimal logo created by graphic design studio Bureau Borsche as part of an effort to promote itself beyond sports. More

    Tom Ravenscroft | 6 April 2021 | Leave a comment
  • Confusion as Volkswagen claims it is rebranding itself as Voltswagen

    German car brand Volkswagen announced that it is changing its name to Voltswagen in the USA, but the move turned out to be an early April Fool's Day joke. More

    Tom Ravenscroft | 31 March 2021 | Leave a comment
  • Dezeen Debate

    Dezeen Debate

    Peugeot's new logo features in today's Dezeen Weekly newsletter

    The latest edition of our Dezeen Weekly newsletter includes Peugeot's new logo featuring a lion's head that recalls its 1960s emblem. More

    Karen Anderson | 4 March 2021 | Leave a comment
  • Peugeot removes lion's body from logo for first time in almost 50 years

    French car brand Peugeot has unveiled a redesigned logo, featuring a lion's head that recalls its 1960s emblem, as part of a rebrand to mark a new era of electric car manufacturing. More

    Tom Ravenscroft | 1 March 2021 | Leave a comment
  • Origami crane informs Nendo's minimalist overhaul of Japan Airlines amenity kits

    Nendo has completed a comprehensive makeover of all of Japan Airlines' in-flight amenities, from meal trays to slippers and earplug wrappers, which draws on the lines of a paper crane. More

    Jennifer Hahn | 27 January 2021 | Leave a comment
  • Pentagram designs "future-proof" sonic logo for digital music standard MIDI

    MIDI, the global standard that allows digital musical instruments to talk to each other, has a new brand identity based on sound waves designed by Pentagram. More

    Cajsa Carlson | 26 January 2021 | Leave a comment
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More Branding stories

Berlin set to build car-free housing and technology district on former Tegel Airport

An aerial view of a rendering of Projekt Tegel

OEO Studio uses materials in a "playful way" for Designmuseum Denmark cafe and shop

Tables, design chairs and stone floors at Designmuseum cafe

Tom Kundig designs Truckee home with metal "treehouse" for Faulkner Architects founder

Concrete and steel buildings through the trees

Studio Other Spaces creates colourful conical glass pavilion for Californian winery

Image of the interior of the glass pavilion
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Invisible Studio unveils timber shelter "made with many hands" at Westonbirt arboretum

Timber shelter at Westonbirt arboretum by Invisible Studio 

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Space Copenhagen adds "otherworldly" pieces to Antwerp restaurant

Blueness Restaurant Antwerp by Space Copenhagen

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Guesthouse at Birdhouses resort in Bali

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Highlights

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    Adobe nursery

  • Kitchen inside Low Energy House designed by Architecture for London

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  • Site of Indonesia's new capital Nusantara

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    Indonesia new capital

    Architecture


    Indonesia new capital

  • Brexit graffiti on railway

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    Brexit "catastrophe"

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    Brexit "catastrophe"

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