Branding
Mountain Dew aims to “reclaim its legacy” with mountain-focused rebrand
HATO creates brutalist-informed brand identity for Barbican community forum
The world is “over-branded” says Karim Rashid at Design Doha
Lamborghini redesigns bull and shield logo after 20 years
Dezeen Agenda features Herman Miller’s first rebrand in over two decades
Herman Miller unveils first rebrand in over two decades
Wedge reimagines boxed wine to be “worthy of the MoMA store”
Manual creates branding for Eames Institute of Infinite Curiosity with “dynamic configurations”
“Dead architects’ names are the perfect secret ingredient for selling loads of mediocre merch”
Seven colourful and playful packaging designs from Dezeen’s Pinterest
This week we revealed Pepsi’s first rebrand in 14 years
New York City unveils controversial revamp of “I ♥ NY” logo
Sullivan’s Fish Camp designed so “guests can’t be sure if it’s 1982 or 2024”
British Standard Type creates “bright and playful” font family for Yinka Ilori
Lyle’s Golden Syrup changes dead lion logo after 150 years
BIG unveils visual identity for Denmark’s 3 Days of Design festival 2024
Watch a talk with Mauro Porcini on PepsiCo’s design story
Dezeen’s top 10 rebrands and logo redesigns of 2023
Playful Jell-O rebrand captures jelly’s “jiggly goodness”
Layer rebrands dog supply company using colours visible to canines
Siegel+Gale creates “authentic” branding for US Army
Fanta rebrands with “truly playful” global identity
Soap-in-a-can brand Kankan receives “elevated” redesign by Morrama and Two Times Elliott
