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Branding: page 7

  • Uber rebrand by Wolff Olins

    Uber "brings back the U" in major rebrand

    Uber has scrapped its controversial and confusing "asshole" symbol for a simple wordmark, as part of its new visual identity designed with branding firm Wolff Olins. More about Uber "brings back the U" in major rebrand

    Eleanor Gibson | 14 September 2018 | Leave a comment
  • 10 noteworthy fonts and typefaces featured on Dezeen

    With companies rebranding at a rapid rate to stay ahead of the competition, designers are constantly devising new fonts and typefaces, we're looking back at 10 standout examples featured on Dezeen. More about 10 noteworthy fonts and typefaces featured on Dezeen

    Danil Boparai | 8 September 2018 | Leave a comment
  • Pentagram's Library of Congress rebrand

    Pentagram models US Library of Congress logo on bookends

    Pentagram's New York office has updated the visual identity for America's Library of Congress in Washington DC, with a shape-shifting logo that resembles stacks of books and bookends on a shelf. More about Pentagram models US Library of Congress logo on bookends

    Eleanor Gibson | 28 August 2018 | Leave a comment
  • DixonBaxi creates branding for Tour de France television coverage

    Road markings, race jerseys and crests informed the new visual identity for Eurosport's cycling coverage, designed by creative agency DixonBaxi. More about DixonBaxi creates branding for Tour de France television coverage

    Gunseli Yalcinkaya | 20 July 2018 | Leave a comment
  • Frist Art Museum by Pentagram

    Pentagram rebrands Nashville art museum with 1930s-influenced logo

    Pentagram's Austin studio has included an "art deco-style" letter S in this new identity for an art museum in Nashville, Tennessee, taking cues from the 1930s building it occupies.  More about Pentagram rebrands Nashville art museum with 1930s-influenced logo

    Eleanor Gibson | 13 July 2018 | Leave a comment
  • Leeds-based creative agency Studio Build has created a new look for Nike's Track+Field 2018 line.  

    Nike's updated Track + Field branding is based on acceleration arrows

    The arrow markings found on athletic tracks form the basis of Studio Build's updated visual identity for Nike's Track + Field clothing line.  More about Nike's updated Track + Field branding is based on acceleration arrows

    Gunseli Yalcinkaya | 8 June 2018 | Leave a comment
  • Pentagram creates ever-evolving brand identity for tech company Cytora

    Pentagram creates ever-evolving brand identity for tech company Cytora

    Pentagram has given insurance tech company Cytora an animated visual identity that aims to demystify how the business works. More about Pentagram creates ever-evolving brand identity for tech company Cytora

    Rima Sabina Aouf | 6 June 2018 | Leave a comment
  • Pentagram designs rebrand for Battersea Dogs & Cats Home

    Watercolour illustrations designed by Pentagram provide the new visual identity for Battersea Dogs & Cats Home, now known simply as Battersea. More about Pentagram designs rebrand for Battersea Dogs & Cats Home

    Gunseli Yalcinkaya | 4 May 2018 | Leave a comment
  • Superfried creates branding for the Leonardo DiCaprio Foundation

    Superfried creates branding for Leonardo DiCaprio Foundation

    Branding design studio Superfried has created the visual identity for two animal-preservation projects founded by the Leonardo DiCaprio Foundation. More about Superfried creates branding for Leonardo DiCaprio Foundation

    Ali Morris | 1 April 2018 | Leave a comment
  • Wolff Olins creates visual identity for OMA-designed art gallery in Paris

    Branding firm Wolff Olins has created a typeface for Paris gallery Lafayette Anticipations, based on the building's "mechanical" renovation by Dutch studio OMA. More about Wolff Olins creates visual identity for OMA-designed art gallery in Paris

    Natashah Hitti | 15 March 2018 | Leave a comment
  • Beer brand Brewdog has released a satirical 

    BrewDog launches satirical "beer for girls" to highlight gender pay gap

    Scottish brewer BrewDog has released a pink-branded "beer for girls" ahead of International Women's Day, to trigger debate about sexist marketing and the gender pay gap. More about BrewDog launches satirical "beer for girls" to highlight gender pay gap

    Dezeen staff | 7 March 2018 | Leave a comment
  • Ericsson's "three sausages" logo refined for digital users

    Swedish technology company Ericsson has adjusted its iconic logo of three parallel lines to 18.435 degrees so it renders better on computer and mobile screens. More about Ericsson's "three sausages" logo refined for digital users

    Gunseli Yalcinkaya | 28 February 2018 | Leave a comment
  • Jamaican bobsleigh team rebrands to "get away from association with Cool Runnings"

    We Launch has created a new identity for the Jamaican bobsleigh and skeleton athletes at the Pyeongchang Winter Olympic Games in South Korea – aiming to separate the team from its comedic association with the film Cool Runnings. More about Jamaican bobsleigh team rebrands to "get away from association with Cool Runnings"

    Tom Ravenscroft | 16 February 2018 | Leave a comment
  • Rick Banks compiles a visual history of UK club culture

    Manchester-based designer Rick Banks has compiled three decade's worth of nightclub graphics into a new book. In a Dezeen exclusive, he picks out five of the most important examples and explains why they were so successful. More about Rick Banks compiles a visual history of UK club culture

    Gunseli Yalcinkaya | 14 February 2018 | Leave a comment
  • Formula One reveals new visual identity by Wieden + Kennedy

    Formula One reveals new visual identity by Wieden+Kennedy

    Formula One's branding has been overhauled for the first time in over two decades, in a bid to widen the sport's fanbase. More about Formula One reveals new visual identity by Wieden+Kennedy

    Natashah Hitti | 30 November 2017 | 7 comments
  • L__A by 72andSunny

    72andsunny's logo for LA celebrates the city's growing creative community

    Advertising agency 72andsunny has designed a logo and campaign for an initiative highlighting creative entrepreneurs in Los Angeles, with a long space in between the letters L and A that users can customise. More about 72andsunny's logo for LA celebrates the city's growing creative community

    Bridget Goldberg | 25 October 2017 | Leave a comment
  • "A war against branding is a war against people"

    By making tobacco companies follow strict packaging restrictions, we're paving the way to a future where brands no longer reflect our lifestyles, argues Stephen Bayley, following the launch of his new book Signs of Life: Why Brands Matter. More about "A war against branding is a war against people"

    Stephen Bayley | 16 October 2017 | 20 comments
  • Nicolas Winding Refn creates neon-lit warehouse as ident for MUBI films

    A warehouse filled by pink and blue light features in this visual identity that Danish film director Nicolas Winding Refn has designed for movie streaming service and distributor MUBI. More about Nicolas Winding Refn creates neon-lit warehouse as ident for MUBI films

    Olivia Mull | 5 October 2017 | Leave a comment
  • UKIP faces copyright battle with Premier League over similar lion logo

    The UK Independence Party has replaced its yellow, pound-sign logo with a purple lion's head – and is now facing a copyright battle with England's main football league, whose own logo is remarkably similar. More about UKIP faces copyright battle with Premier League over similar lion logo

    Eleanor Gibson | 3 October 2017 | 7 comments
  • Polaroid relaunch their classic camera.

    Polaroid Originals pays homage to "one of the most iconic cameras ever created"

    An independent company dedicated to analogue instant photography has rebranded itself as Polaroid Originals, and launched its first new camera this month in tandem with Polaroid's 80th anniversary. More about Polaroid Originals pays homage to "one of the most iconic cameras ever created"

    Gunseli Yalcinkaya | 19 September 2017 | 1 comment
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More Branding stories

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  1. 1Plana House is a free-to-download design for a compact timber home
  2. 2Fitbit founders launch AI-powered wristband to monitor health of whole family
  3. 3Dyson's first toothbrush "uses a camera to floss while you brush"
  4. 4Eight wooden staircases that make the most of the material
  5. 5Cluster of rock-like volumes make up rural Irish house by McGonigle McGrath
  6. Plana House is a free-to-download design for a compact timber home
  7. Fitbit founders launch AI-powered wristband to monitor health of whole family
  8. Dyson's first toothbrush
  9. Eight wooden staircases that make the most of the material
  10. Cluster of rock-like volumes make up rural Irish house by McGonigle McGrath
  1. 1Dyson's first toothbrush "uses a camera to floss while you brush"
  2. 2US government may demolish Kennedy Center due to "structural death spiral"
  3. 3MAD's spaceship-like Lucas Museum revealed ahead of opening
  4. 4MVRDV "prioritises human scale" in design of colourful Miami building
  5. 5US Supreme Court says construction of Trump's White House ballroom can continue
  6. Dyson's first toothbrush
  7. US government may demolish Kennedy Center due to
  8. MAD's spaceship-like Lucas Museum revealed ahead of opening
  9. MVRDV
  10. US Supreme Court says construction of Trump's White House ballroom can continue

Studio Font perches cliffside home in Mexico on inhabitable concrete columns

Casa Diez Pies by Studio Font

Open Studio designs izakaya-style restaurant with "half-dipped dumpling" lamp

Red dumpling above yellow seat

Studio NRG designs Lilium Chair out of recycled metal car rims

Studio NRG

Fabio Fantolino looks to 1960s offices for interior of retro Turin bar

Seating area beneath mezzanine

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