Dutch designer Merel Bekking has presented Dezeen founder Marcus Fairs with a shiny plastic rotating chair after scanning his brain to establish his subconscious style preferences. More about Merel Bekking reveals "scientifically perfect" orange swivel chair for Dezeen's Marcus Fairs
Dutch designer Merel Bekking is working on a design object based on the subconscious preferences of Dezeen founder and editor-in-chief Marcus Fairs, whose brain she scanned last year (+ movie). More about Merel Bekking scans the brain of Dezeen founder Marcus Fairs to create his "perfect" design
Dezeen and MINI Frontiers: scanning people's brains to learn about their preferences "opens up new possibilities" for designers, according to Merel Bekking, who has designed a range of "perfect" products based on data from MRI scans.
More about Brain scanning could be used to design "scientifically perfect" products
News: Dutch designer Merel Bekking has come up with an experiment to find the "perfect" design by scanning people's brains to determine the aesthetic qualities they best respond to. More about Brain scans reveal recipe for "perfect design"