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Minimalist branding: page 2

  • England's Premier League gets a minimal rebrand by DesignStudio

    England's primary professional football competition has kicked off its 2016/2017 season with a significantly more minimal lion's head logo. More

    Rima Sabina Aouf | 15 August 2016 | 2 comments
  • Pentagram brings Mastercard into the digital age with pared-back logo redesign

    Design agency Pentagram has created a new logo and visual identity for Mastercard, the credit card company's first branding redesign in 20 years. More

    Dan Howarth | 15 July 2016 | 11 comments
  • Instagram scraps retro logo for more "modern" design

    Mobile photo-sharing app Instagram has ditched its iconic retro camera logo in favour of a simple illustration set against a multicoloured gradient. More

    Alice Morby | 11 May 2016 | 15 comments
  • Google rebrands with new sans-serif logo

    Google has revealed a simplified new logo, a month after the tech giant announced a company-wide restructure with the launch of umbrella brand Alphabet. More

    Emma Tucker | 1 September 2015 | 18 comments
  • Nendo designs brand identity for skincare based on Chinese medicine

    Japanese studio Nendo used grey and white crosses for the packaging of this line of skincare products based on the practices of Chinese medicine. More

    Amy Frearson | 31 March 2015 | 1 comment
  • Pentagram rebrands MIT Media Lab with grid-generated glyphs

    Design agency Pentagram has used a simple grid of squares to create a new visual identity for the Massachusetts Institute of Technology (MIT)'s research centre (+ movie). More

    Dan Howarth | 29 October 2014 | 2 comments
  • Airbnb rebrand by DesignStudio aims for visual consistency

    News: London branding agency DesignStudio has created a new identity for home-rental website Airbnb, including a logo "that can be drawn by anyone". More

    Dan Howarth | 16 July 2014 | 25 comments
  • Google unveils new logo

    News: internet giant Google has unveiled a simplified logo that flattens its colours and ditches the drop shadow. More

    Amy Frearson | 20 September 2013 | 10 comments
  • Microsoft launches new logo

    Dezeen Wire: Microsoft launched a new logo yesterday, its first redesign since 1987 - Reuters

    Rose Etherington | 24 August 2012 | 6 comments
  • Twitter launches new logo

    Dezeen Wire: social network Twitter has launched a new logo featuring a simplified version of the bird that's already associated with its identity.

    Follow @Dezeen on Twitter for architecture and design news, readers' comments, jobs, competitions and more.
    More

    Rose Etherington | 8 June 2012 | Leave a comment
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Berlin set to build car-free housing and technology district on former Tegel Airport

An aerial view of a rendering of Projekt Tegel

OEO Studio uses materials in a "playful way" for Designmuseum Denmark cafe and shop

Tables, design chairs and stone floors at Designmuseum cafe

Tom Kundig designs Truckee home with metal "treehouse" for Faulkner Architects founder

Concrete and steel buildings through the trees

Studio Other Spaces creates colourful conical glass pavilion for Californian winery

Image of the interior of the glass pavilion
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Six supertall skyscrapers planned for North American cities

Supertall roundup

Invisible Studio unveils timber shelter "made with many hands" at Westonbirt arboretum

Timber shelter at Westonbirt arboretum by Invisible Studio 

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