OlssønBarbieri makes minimalist chocolate packaging for CF18 Chocolatier
Plastic makes way for moulded paper in this chocolate packaging designed by Norwegian practice OlssønBarbieri to inspire a more mindful approach to materials. More
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Google ditches signature Gmail envelope in revamped logo
liThe envelope stamped with the red letter M, which has featured in every Gmail logo since its launch in 2004, has been abandoned as part of a new simplified, multi-coloured brand identity for Google's G Suite tools. More
Toyota rebrands with flat logo and abandons wordmark
Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark. More
BMW unveils flat logo in first rebrand for two decades
German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. More
Netherlands replaces "tulip Holland" identity with "less touristy" NL logo
Dutch branding agency Studio Dumbar has designed a new visual identity for the Netherlands featuring a logo that combines the letters NL with a stylised tulip. More
Summa designs new visual identity for Spanish postal service Correos
Spanish branding agency Summa has subtly rebranded Correos, the Spanish national postal service, with a simplified logo for the digital age and a new typeface. More
Creuna Norway creates simplified visual identity for the city of Oslo
Creative agency Creuna Norway has worked with citizens of Oslo to create a new visual identity for the city inspired by its buildings and history. More
LogoArchive magazine explores the visual language of mid-century branding
Richard Baird has created a quarterly magazine to celebrate minimalist mid-century logos. Speaking to Dezeen the London-based designer picks five of his favourite examples. More
US Open's flaming tennis ball logo receives minimal update
New York branding and graphics firm Chermayeff & Geismar & Haviv has pared back the "complicated" flaming ball logo of the US Open Tennis Championships to just three yellow stripes and lower-case text. More
Six of football's most controversial rebrands
With football club Leeds United facing backlash from fans over its redesigned crest, here's a look at some of the sport's most controversial rebrands – from the minimal redesign of Juventus' logo to Red Bull's creation of RB Leipzig. More
72andsunny's logo for LA celebrates the city's growing creative community
Advertising agency 72andsunny has designed a logo and campaign for an initiative highlighting creative entrepreneurs in Los Angeles, with a long space in between the letters L and A that users can customise. More
Nendo creates minimal, painterly branding for cosmetics brand Naturaglacé
Nendo has used brush strokes in soft, pastel hues for a range of minimal packaging for an organic cosmetics company. More
Matchstic reworks Atlanta's zoning signs to make them more readable
Brand identity firm Matchstic has worked with Atlanta's Department of City Planning to redesign its branding and create new zoning signs around the city. More
Vladan Pavlović gives Serbia a minimal rebrand that emphasises peace and tolerance
Graphic designer Vladan Pavlović has proposed a new visual identity for the Republic of Serbia that presents the Balkan country as one of "peace, democracy and tolerance". More
Blond creates stripped-back bank card for financial services startup Revolut
This bank card by Blond forgoes embellishment in favour of a minimal look to provide a "premium experience" for Revolut users. More
Juventus FC faces fan uprising after launching minimal new logo
Italian football club Juventus has unveiled its new crest, but the team's fans think the minimalist rebrand is an own goal. More
WeTransfer focuses on its two most important letters in stripped-back rebrand
File-sharing site WeTransfer has unveiled its first ever rebrand, which includes a refresh of its logo, identity and website. More
Kodak rebrands with retro-style logo
Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 1970s and 80s. More
DesignStudio completes minimal rebrand for Deliveroo
Deliveroo has become the latest company to scrap its complicated logo in favour of a flat design, launching a pared-back rebrand by London agency DesignStudio (+ slideshow). More
Seven of the most effective minimalist rebrands
Brands have been scrapping their previously complicated logos in favour of flat designs. We've rounded up seven of our favourite minimal redesigns from the last few years, including simplified lions, sans-serif icons and a "responsive W" (+ slideshow). More