New York branding and graphics firm Chermayeff & Geismar & Haviv has pared back the "complicated" flaming ball logo of the US Open Tennis Championships to just three yellow stripes and lower-case text. More
With football club Leeds United facing backlash from fans over its redesigned crest, here's a look at some of the sport's most controversial rebrands – from the minimal redesign of Juventus' logo to Red Bull's creation of RB Leipzig. More
Advertising agency 72andsunny has designed a logo and campaign for an initiative highlighting creative entrepreneurs in Los Angeles, with a long space in between the letters L and A that users can customise. More
Nendo has used brush strokes in soft, pastel hues for a range of minimal packaging for an organic cosmetics company. More
Brand identity firm Matchstic has worked with Atlanta's Department of City Planning to redesign its branding and create new zoning signs around the city. More
Graphic designer Vladan Pavlović has proposed a new visual identity for the Republic of Serbia that presents the Balkan country as one of "peace, democracy and tolerance". More
This bank card by Blond forgoes embellishment in favour of a minimal look to provide a "premium experience" for Revolut users. More
Italian football club Juventus has unveiled its new crest, but the team's fans think the minimalist rebrand is an own goal. More
File-sharing site WeTransfer has unveiled its first ever rebrand, which includes a refresh of its logo, identity and website. More
Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 1970s and 80s. More
Deliveroo has become the latest company to scrap its complicated logo in favour of a flat design, launching a pared-back rebrand by London agency DesignStudio (+ slideshow). More
Brands have been scrapping their previously complicated logos in favour of flat designs. We've rounded up seven of our favourite minimal redesigns from the last few years, including simplified lions, sans-serif icons and a "responsive W" (+ slideshow). More
England's primary professional football competition has kicked off its 2016/2017 season with a significantly more minimal lion's head logo. More
Design agency Pentagram has created a new logo and visual identity for Mastercard, the credit card company's first branding redesign in 20 years. More
Mobile photo-sharing app Instagram has ditched its iconic retro camera logo in favour of a simple illustration set against a multicoloured gradient. More
Google has revealed a simplified new logo, a month after the tech giant announced a company-wide restructure with the launch of umbrella brand Alphabet. More
Japanese studio Nendo used grey and white crosses for the packaging of this line of skincare products based on the practices of Chinese medicine. More
Design agency Pentagram has used a simple grid of squares to create a new visual identity for the Massachusetts Institute of Technology (MIT)'s research centre (+ movie). More
News: London branding agency DesignStudio has created a new identity for home-rental website Airbnb, including a logo "that can be drawn by anyone". More
News: internet giant Google has unveiled a simplified logo that flattens its colours and ditches the drop shadow. More