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Minimalist branding

  • OlssønBarbieri cuts out plastic in minimalist CF18 Chocolatier packaging

    OlssønBarbieri makes minimalist chocolate packaging for CF18 Chocolatier

    Plastic makes way for moulded paper in this chocolate packaging designed by Norwegian practice OlssønBarbieri to inspire a more mindful approach to materials. More

    Jennifer Hahn | 12 October 2020 | Leave a comment
  • Google ditches signature envelope for revamped Gmail logo

    Google ditches signature Gmail envelope in revamped logo

    liThe envelope stamped with the red letter M, which has featured in every Gmail logo since its launch in 2004, has been abandoned as part of a new simplified, multi-coloured brand identity for Google's G Suite tools. More

    Jennifer Hahn | 7 October 2020 | Leave a comment
  • Toyota rebrands with 2D logo and abandons wordmark

    Toyota rebrands with flat logo and abandons wordmark

    Toyota Motor Europe has joined numerous other car brands by opting for a flat redesign of its logo with a revised visual identity created by The&Partnership that includes removing its wordmark. More

    Natashah Hitti | 22 July 2020 | Leave a comment
  • BMW unveils flat logo

    BMW unveils flat logo in first rebrand for two decades

    German car manufacturer BMW has revealed a new minimalist, flat logo with a transparent backdrop. More

    Jennifer Hahn | 5 March 2020 | Leave a comment
  • Rebranded Netherlands NL logo by Studio Dumbar

    Netherlands replaces "tulip Holland" identity with "less touristy" NL logo

    Dutch branding agency Studio Dumbar has designed a new visual identity for the Netherlands featuring a logo that combines the letters NL with a stylised tulip. More

    Alyn Griffiths | 20 November 2019 | Leave a comment
  • Summa rebrands Spanish postal service retaining distinctive elements

    Summa designs new visual identity for Spanish postal service Correos

    Spanish branding agency Summa has subtly rebranded Correos, the Spanish national postal service, with a simplified logo for the digital age and a new typeface. More

    Augusta Pownall | 7 June 2019 | Leave a comment
  • Oslo's new visual identity by Creuna Norway

    Creuna Norway creates simplified visual identity for the city of Oslo

    Creative agency Creuna Norway has worked with citizens of Oslo to create a new visual identity for the city inspired by its buildings and history. More

    Ali Morris | 9 April 2019 | Leave a comment
  • LogoArchive magazine explores the visual language of mid-century branding

    Richard Baird has created a quarterly magazine to celebrate minimalist mid-century logos. Speaking to Dezeen the London-based designer picks five of his favourite examples. More

    Gunseli Yalcinkaya | 23 July 2018 | Leave a comment
  • US Open's flaming tennis ball logo receives minimal update

    New York branding and graphics firm Chermayeff & Geismar & Haviv has pared back the "complicated" flaming ball logo of the US Open Tennis Championships to just three yellow stripes and lower-case text. More

    Eleanor Gibson | 28 March 2018 | Leave a comment
  • Six of football's most controversial rebrands

    With football club Leeds United facing backlash from fans over its redesigned crest, here's a look at some of the sport's most controversial rebrands – from the minimal redesign of Juventus' logo to Red Bull's creation of RB Leipzig. More

    Gunseli Yalcinkaya | 31 January 2018 | 2 comments
  • L__A by 72andSunny

    72andsunny's logo for LA celebrates the city's growing creative community

    Advertising agency 72andsunny has designed a logo and campaign for an initiative highlighting creative entrepreneurs in Los Angeles, with a long space in between the letters L and A that users can customise. More

    Bridget Cogley | 25 October 2017 | Leave a comment
  • Nendo creates minimal, painterly branding for cosmetics brand Naturaglacé

    Nendo has used brush strokes in soft, pastel hues for a range of minimal packaging for an organic cosmetics company. More

    Alice Morby | 5 September 2017 | 2 comments
  • Matchstic reworks Atlanta's zoning signs to make them more readable

    Brand identity firm Matchstic has worked with Atlanta's Department of City Planning to redesign its branding and create new zoning signs around the city. More

    Ali Morris | 3 September 2017 | Leave a comment
  • Vladan Pavlović gives Serbia a minimal rebrand that emphasises peace and tolerance

    Graphic designer Vladan Pavlović has proposed a new visual identity for the Republic of Serbia that presents the Balkan country as one of "peace, democracy and tolerance". More

    Rima Sabina Aouf | 23 August 2017 | 16 comments
  • Blond creates stripped-back bank card for financial services startup Revolut

    This bank card by Blond forgoes embellishment in favour of a minimal look to provide a "premium experience" for Revolut users. More

    Alice Morby | 14 April 2017 | 5 comments
  • News: Juventus logo redesign

    Juventus FC faces fan uprising after launching minimal new logo

    Italian football club Juventus has unveiled its new crest, but the team's fans think the minimalist rebrand is an own goal. More

    Rima Sabina Aouf | 17 January 2017 | 15 comments
  • WeTransfer focuses on its two most important letters in stripped-back rebrand

    File-sharing site WeTransfer has unveiled its first ever rebrand, which includes a refresh of its logo, identity and website. More

    Alice Morby | 29 November 2016 | 1 comment
  • News: Kodak rebrand

    Kodak rebrands with retro-style logo

    Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 1970s and 80s. More

    Alice Morby | 27 October 2016 | 4 comments
  • DesignStudio completes minimal rebrand for Deliveroo

    DesignStudio completes minimal rebrand for Deliveroo

    Deliveroo has become the latest company to scrap its complicated logo in favour of a flat design, launching a pared-back rebrand by London agency DesignStudio (+ slideshow). More

    Alice Morby | 5 September 2016 | 8 comments
  • Seven of the most effective Minimalist rebrands

    Seven of the most effective minimalist rebrands

    Brands have been scrapping their previously complicated logos in favour of flat designs. We've rounded up seven of our favourite minimal redesigns from the last few years, including simplified lions, sans-serif icons and a "responsive W" (+ slideshow). More

    Rima Sabina Aouf | 31 August 2016 | 13 comments
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More Minimalist branding stories

Supertall skyscraper The Spiral by BIG reaches full height in New York

The Spiral by BIG

Ten welcoming living rooms where the fireplace takes centre stage

Fireplace in Three Chimney House, Virginia

Richard Rogers balances his final building over Provence vineyard

Intervention Architecture opens up 1970s bungalow

Honey and Walnut House renovated bungalow by Intervention Architecture
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Nike reveals hands-free GO FlyEase trainer

Nike GO FlyEase trainer

Adams+Collingwood Architects builds "inconspicuous" home in Area of Outstanding Natural Beauty

Adams+Collingwood Architects builds "discreet" home in Areas of Outstanding Natural Beauty

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Echlin uses broken-plan layout to create spacious interiors within London mews house

Living room and green wall of the Knightsbridge Mews House by Echlin

Norman Foster's dining room features in today's Dezeen Weekly newsletter

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Dezeen Awards

Dezeen Awards 2021 open for entries

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Highlights

  • Gender neutral toilet

    Architecture


    Segregated toilet proposal

    Architecture


    Segregated toilet proposal

  • Algae sequin dress by Phillip Lim and Charlotte McCurdy as part of One X One project

    Fashion


    Algae sequin dress

    Fashion


    Algae sequin dress

  • The beach club has sandy concrete canopies

    Architecture


    Jersey Shore beach club

    Architecture


    Jersey Shore beach club

  • London Centre for Music by Diller Scofidio + Renfro

    Cultural


    Barbican concert hall axed

    Cultural


    Barbican concert hall axed

  • Sumayya Vally

    Architecture


    Sumayya Vally on Time100 Next list

    Architecture


    Sumayya Vally on Time100 Next list

  • Graphics


    Realistic digital people creator

    Graphics


    Realistic digital people creator

  • White House logo redesign by Wide Eye

    Graphics


    White House logo

    Graphics


    White House logo

  • The hotel's corner site

    Hotels


    Studio Gang hotel

    Hotels


    Studio Gang hotel

  • The Spiral by BIG

    Skyscrapers


    The Spiral by BIG

    Skyscrapers


    The Spiral by BIG

  • White ceramic mosaic and grey terrazzo floor in cafe

    Restaurants/bars


    Dubai cafe

    Restaurants/bars


    Dubai cafe

  • Cultural


    Richard Rogers' final building

    Cultural


    Richard Rogers' final building

  • Openings in its roof allow sunlight and rain to enter 

    Architecture


    Junya Ishigami covered plaza

    Architecture


    Junya Ishigami covered plaza

  • Puffy lounge chair by Faye Toogood for Hem

    Furniture


    Scandinavian furniture

    Furniture


    Scandinavian furniture

  • Manga-style picture of Denise Scott Brown

    Graphics


    Denise Scott Brown comic

    Graphics


    Denise Scott Brown comic

  • TWA Terminal in New York City, New York, by Eero Saarinen

    Architecture


    North American modernist architecture

    Architecture


    North American modernist architecture

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